{ "name": "Index", "slug": "index", "domain": "http://www.index.io", "sources": [ "startups_gallery", "yc" ], "branding": { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#1B3B4F", "secondary": "#1F4560", "accent": "#E95424", "background": "#1B3B4F", "textPrimary": "#666666", "link": "#152F3F" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ], "body": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ], "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "44px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "#152F3F", "textColor": "#F2F7F7", "borderColor": "#131414", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E95424", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1B3B4F", "textColor": "#F2F7F7", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://www.index.io/images/logo.png", "favicon": "https://www.index.io/apple-touch-icon.png", "ogImage": "https://index.io/og-image.png", "logoHref": "index.html", "logoAlt": "Index" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Index'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Contact Us", "reasoning": "Button #2 has a vibrant red/orange background (#E95424) and clear action-oriented text 'Contact Us', making it the most prominent CTA." }, "secondary": { "index": 0, "text": "Get in Touch\n See How It Works", "reasoning": "Button #0 has a different background color (#1B3B4F) and serves as a secondary action with text 'Get in Touch'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Index'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "/branding-images/index/2411db4c34.webp", "alt": "Index — The Firm's Managed Data Foundation", "source_url": "https://index.io/", "image_url": "https://index.io/og-image.png", "width": 1200, "height": 703, "bytes": 103315, "query": "site:index.io", "query_suffix": "site:index.io" }, { "file": "/branding-images/index/c5e6b80155.webp", "alt": "Index Exchange Builds 'Exchange of the Future,' Scaling its Omnichannel Capabilities for New Channels and Creative Formats - Index Exchange", "source_url": "https://www.indexexchange.com/en-gb/press/press-releases/index-exchange-builds-exchange-of-the-future-scaling-its-omnichannel-capabilities-for-new-channels-and-creative-formats/", "image_url": "https://s46182.pcdn.co/wp-content/uploads/2022/03/Index_Exchange_Brand_Refresh_v2-1-1-1.jpg", "width": 1920, "height": 1080, "bytes": 1018581, "query": "\"Index\" ad", "query_suffix": "\"Index\" ad" }, { "file": "/branding-images/index/3efd2b7f1c.webp", "alt": "How to Create an Index Report (and some info on Re... - SAP Community", "source_url": "https://community.sap.com/t5/technology-blog-posts-by-sap/how-to-create-an-index-report-and-some-info-on-report-part-linking/ba-p/12961030", "image_url": "https://community.sap.com/legacyfs/online/storage/blog_attachments/2013/01/index_176067.png", "width": 696, "height": 456, "bytes": 19897, "query": "\"Index\" report", "query_suffix": "\"Index\" report" }, { "file": "/branding-images/index/258e4e91b2.webp", "alt": "Create a Landing Page Index to Link to Other Forms - Formsite", "source_url": "https://www.formsite.com/blog/landing-page-index/", "image_url": "https://formsite.com/wp-content/uploads/2019/05/formsite-landing-page-index-example.png", "width": 506, "height": 628, "bytes": 11599, "query": "\"Index\" landing page", "query_suffix": "\"Index\" landing page" }, { "file": "/branding-images/index/64f9ed287a.webp", "alt": "We gave The Index a much needed design refresh and introduced advertising, site-wide - Piccalilli", "source_url": "https://piccalil.li/blog/we-gave-the-index-a-much-needed-design-refresh-and-introduced-advertising/", "image_url": "https://piccalil.b-cdn.net/images/blog/index-key-value-groups.jpg?auto=format&w=1500", "width": 2500, "height": 1672, "bytes": 395723, "query": "\"Index\" ad", "query_suffix": "\"Index\" ad" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/index", "agent_instructions": "You are designing or implementing in Index's brand identity.\n\n# Brand profile\n- Company: Index\n- Source: http://www.index.io\n- Color scheme: dark\n\n# Colors\n- primary: #1B3B4F\n- secondary: #1F4560\n- accent: #E95424\n- background: #1B3B4F\n- textPrimary: #666666\n- link: #152F3F\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#152F3F, textColor=#F2F7F7, borderColor=#131414, borderRadius=8px, shadow=none\n- buttonPrimary: background=#E95424, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#1B3B4F, textColor=#F2F7F7, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/index.json", "page_markdown": "# Index Brand Identity\n\nA complete profile of **Index**'s visual system — colors, typography, components, and personality — extracted from http://www.index.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/index\n- Machine-readable JSON: https://characterquilt.com/branding/index.json\n- Per-page llms.txt: https://characterquilt.com/branding/index/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1B3B4F |\n| Accent | #E95424 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #1B3B4F\n- secondary: #1F4560\n- accent: #E95424\n- background: #1B3B4F\n- textPrimary: #666666\n- link: #152F3F\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://www.index.io/images/logo.png\n- Favicon: https://www.index.io/apple-touch-icon.png\n- Social card (og:image): https://index.io/og-image.png\n\n## UI Components\n\n- input: background=#152F3F, textColor=#F2F7F7, borderColor=#131414, borderRadius=8px, shadow=none\n- buttonPrimary: background=#E95424, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#1B3B4F, textColor=#F2F7F7, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Index Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Index — The Firm's Managed Data Foundation**\n - Image: https://index.io/og-image.png\n - Source: https://index.io/\n- **Index Exchange Builds 'Exchange of the Future,' Scaling its Omnichannel Capabilities for New Channels and Creative Formats - Index Exchange**\n - Image: https://s46182.pcdn.co/wp-content/uploads/2022/03/Index_Exchange_Brand_Refresh_v2-1-1-1.jpg\n - Source: https://www.indexexchange.com/en-gb/press/press-releases/index-exchange-builds-exchange-of-the-future-scaling-its-omnichannel-capabilities-for-new-channels-and-creative-formats/\n- **How to Create an Index Report (and some info on Re... - SAP Community**\n - Image: https://community.sap.com/legacyfs/online/storage/blog_attachments/2013/01/index_176067.png\n - Source: https://community.sap.com/t5/technology-blog-posts-by-sap/how-to-create-an-index-report-and-some-info-on-report-part-linking/ba-p/12961030\n- **Create a Landing Page Index to Link to Other Forms - Formsite**\n - Image: https://formsite.com/wp-content/uploads/2019/05/formsite-landing-page-index-example.png\n - Source: https://www.formsite.com/blog/landing-page-index/\n- **We gave The Index a much needed design refresh and introduced advertising, site-wide - Piccalilli**\n - Image: https://piccalil.b-cdn.net/images/blog/index-key-value-groups.jpg?auto=format&w=1500\n - Source: https://piccalil.li/blog/we-gave-the-index-a-much-needed-design-refresh-and-introduced-advertising/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"dark\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#1B3B4F\",\n \"secondary\": \"#1F4560\",\n \"accent\": \"#E95424\",\n \"background\": \"#1B3B4F\",\n \"textPrimary\": \"#666666\",\n \"link\": \"#152F3F\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"44px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"6px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#152F3F\",\n \"textColor\": \"#F2F7F7\",\n \"borderColor\": \"#131414\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#E95424\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#1B3B4F\",\n \"textColor\": \"#F2F7F7\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.index.io/images/logo.png\",\n \"favicon\": \"https://www.index.io/apple-touch-icon.png\",\n \"ogImage\": \"https://index.io/og-image.png\",\n \"logoHref\": \"index.html\",\n \"logoAlt\": \"Index\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Index'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Contact Us\",\n \"reasoning\": \"Button #2 has a vibrant red/orange background (#E95424) and clear action-oriented text 'Contact Us', making it the most prominent CTA.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Get in Touch\\n See How It Works\",\n \"reasoning\": \"Button #0 has a different background color (#1B3B4F) and serves as a secondary action with text 'Get in Touch'.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Index'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }