# Ananya Health Brand Identity

A website-derived reference for **Ananya Health**: observed colors, typography, components, and assets extracted from https://www.ananya.health/. This snapshot is not official brand guidance and does not imply affiliation or endorsement. Verify current values and usage permissions with the original source.

- Page: https://www.characterquilt.com/branding/ananya-health
- Machine-readable JSON: https://www.characterquilt.com/branding/ananya-health.json
- Per-page llms.txt: https://www.characterquilt.com/branding/ananya-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2B5672 |
| Accent | #6E696F |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #2B5672
- accent: #6E696F
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Helvetica — null
- heading: Helvetica — null

## Visual Assets

- Logo: https://static.wixstatic.com/media/6e8e40_4acd0d2b88ed41169227d30c9e022773~mv2.png/v1/crop/x_0,y_119,w_500,h_263/fill/w_217,h_114,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ananyaHealthLogo_square_04_GrayOnPurple-removebg-preview.png
- Favicon: https://static.wixstatic.com/media/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png

## UI Components

- buttonPrimary: background=#6E696F, textColor=#000000, borderColor=#6E696F, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and patients

## Ananya Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/f4f501_6f96d62572304521b0ae3d61b59d0b02~mv2.png/v1/crop/x_0,y_322,w_1668,h_1744/fill/w_280,h_294,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled_Artwork%20(7).png
  - Source: https://www.ananya.health/
- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/6e8e40_bc28d006e7104af0abd0efcaf9dfc1cf~mv2.jpg/v1/crop/x_0,y_57,w_2051,h_2049/fill/w_250,h_250,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/6e8e40_bc28d006e7104af0abd0efcaf9dfc1cf~mv2.jpg
  - Source: https://www.ananya.health/
- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/6e8e40_91ea6fce97e44bbebcc75f4c43ee9f71~mv2.jpg/v1/fill/w_250,h_250,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/anu_linkedin_2024.jpg
  - Source: https://www.ananya.health/
- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/6e8e40_7797bec5f2bd49b38879fc4bc16ebf21~mv2.jpg/v1/crop/x_118,y_0,w_629,h_629/fill/w_250,h_250,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DAPrasanna_Headshot_edited_edited_edited.jpg
  - Source: https://www.ananya.health/
- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/6e8e40_32515ff931fa4c4c86219a6fff42af4a~mv2.png/v1/crop/x_659,y_393,w_1750,h_1750/fill/w_250,h_250,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_1417_HEIC.png
  - Source: https://www.ananya.health/
- **Ananya Health | Preventing Cervical Cancer**
  - Image: https://static.wixstatic.com/media/6e8e40_b09df838145847ecb7bf7248b48f4c47~mv2.png/v1/crop/x_394,y_123,w_2243,h_2245/fill/w_250,h_250,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_1385_HEIC.png
  - Source: https://www.ananya.health/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2B5672",
    "accent": "#6E696F",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "50px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6E696F",
      "textColor": "#000000",
      "borderColor": "#6E696F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/6e8e40_4acd0d2b88ed41169227d30c9e022773~mv2.png/v1/crop/x_0,y_119,w_500,h_263/fill/w_217,h_114,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ananyaHealthLogo_square_04_GrayOnPurple-removebg-preview.png",
    "favicon": "https://static.wixstatic.com/media/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png",
    "logoHref": "https://www.ananya.health/",
    "logoAlt": "https://www.ananya.health/ananyaHealthLogo_square_04_GrayOnPurple-removebg-preview.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, matches the brand name 'Ananya Health', and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Load More",
      "reasoning": "The button 'Load More' is the only button available, making it the default primary CTA despite its muted color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no other button available to classify as secondary."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, matches the brand name 'Ananya Health', and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```