# Caelum Health Brand Identity

A website-derived reference for **Caelum Health**: observed colors, typography, components, and assets extracted from https://caelumhealth.com/. This snapshot is not official brand guidance and does not imply affiliation or endorsement. Verify current values and usage permissions with the original source.

- Page: https://www.characterquilt.com/branding/caelum-health
- Machine-readable JSON: https://www.characterquilt.com/branding/caelum-health.json
- Per-page llms.txt: https://www.characterquilt.com/branding/caelum-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0051C3 |
| Accent | #62A1D8 |
| Body Font | Times New Roman |
| Heading Font | -apple-system |

## Color Palette

- primary: #0051C3
- secondary: #BD2426
- accent: #62A1D8
- background: #FFFFFF
- textPrimary: #404040
- link: #62A1D8

## Typography

- primary: Times New Roman — null
- heading: -apple-system — null

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Caelum Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Caelum Diagnostic Solutions**
  - Image: https://images.squarespace-cdn.com/content/v1/6036f1ad5e48f42b6ba3f3ef/cc4b9171-1b10-48a0-863e-e7c8c2a7ebb7/unnamed-1.png?format=1500w
  - Source: https://caelumds.com/
- **Caelum Health (@caelumhealth) / Posts / X**
  - Image: https://pbs.twimg.com/profile_images/958863500822003713/5P6Yjfb9_400x400.jpg
  - Source: https://x.com/caelumhealth
- **Caelum Health (@caelumhealth) / Posts / X**
  - Image: https://pbs.twimg.com/media/DZO8-M0VAAEdl_p.jpg
  - Source: https://x.com/caelumhealth
- **Dr. Lauren Kelley-Chew | Women's Health Expert**
  - Image: https://images.squarespace-cdn.com/content/v1/69378ccf6bc371490ecbc3e0/8a900c68-99a9-4cf5-935e-a0289dac916d/13+How+to+use+a+CGM+to+Master+your+Metabolic+Health+with+Dr.+Lauren+Kelley-Chew.jpg
  - Source: https://www.drkelleychew.com/
- **Luke Kelley-Chew - Working on something new | Previously Product Leader @  Faire, Uber, Google, YC founder | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5603AQGHfYrNlrYhEg/profile-displayphoto-scale_200_200/B56ZzZkZLYHIAY-/0/1773176724175?e=2147483647&v=beta&t=NN-WfjglBjhquvWF2lHCqmbnDky0kS36EhBC-OVKiEk
  - Source: https://www.linkedin.com/in/luke-kelley-chew
- **Caelum Diagnostic Solutions**
  - Image: https://images.squarespace-cdn.com/content/v1/6036f1ad5e48f42b6ba3f3ef/845ea6dd-4135-4a86-9528-37d26e142d35/Untitled+design.png
  - Source: https://caelumds.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "-apple-system",
      "count": 11
    },
    {
      "family": "BlinkMacSystemFont",
      "count": 11
    },
    {
      "family": "Segoe UI",
      "count": 11
    },
    {
      "family": "Roboto",
      "count": 11
    },
    {
      "family": "Oxygen",
      "count": 11
    },
    {
      "family": "Ubuntu",
      "count": 11
    },
    {
      "family": "Helvetica Neue",
      "count": 11
    },
    {
      "family": "Arial",
      "count": 11
    },
    {
      "family": "sans-serif",
      "count": 11
    },
    {
      "family": "Times New Roman",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#0051C3",
    "secondary": "#BD2426",
    "accent": "#62A1D8",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#62A1D8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "-apple-system"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {},
  "images": {},
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```