# Hudson Labs (formerly Bedrock AI) Brand Identity

A website-derived reference for **Hudson Labs (formerly Bedrock AI)**: observed colors, typography, components, and assets extracted from https://www.hudson-labs.com/. This snapshot is not official brand guidance and does not imply affiliation or endorsement. Verify current values and usage permissions with the original source.

- Page: https://www.characterquilt.com/branding/hudson-labs-formerly-bedrock-ai
- Machine-readable JSON: https://www.characterquilt.com/branding/hudson-labs-formerly-bedrock-ai.json
- Per-page llms.txt: https://www.characterquilt.com/branding/hudson-labs-formerly-bedrock-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5B21B6 |
| Accent | #A78BFA |
| Body Font | Inter |
| Heading Font | Source Serif 4 |

## Color Palette

- primary: #5B21B6
- accent: #A78BFA
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #A78BFA

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

## Visual Assets

- Logo: https://hl-public-cdn.s3.us-east-1.amazonaws.com/images/hudson-labs-logo.svg
- Favicon: https://www.hudson-labs.com/favicon.ico
- Social card (og:image): https://og-cdn.hsingh.app/s/e1ddbda83f17f9eb.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(139, 92, 246, 0.1) 0px 0px 40px -8px

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals and investors

## Hudson Labs (formerly Bedrock AI) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hudson Labs | Find What Matters in Public Markets**
  - Image: https://images.hsingh.app/?url=https%3A%2F%2Fhl-public-cdn.s3.us-east-1.amazonaws.com%2Fimages%2Ftestimonials%2Fbuyside-ai-reviews.webp&w=3840&q=75&output=webp
  - Source: https://hudson-labs.com/
- **Blog | Hudson Labs**
  - Image: https://images.hsingh.app/?url=https%3A%2F%2Fhl-public-cdn.s3.us-east-1.amazonaws.com%2Fimages%2Fposts%2Fai-finance-benchmark-test%2Fthumbnail.png&w=1200&q=75&output=webp
  - Source: https://hudson-labs.com/blog
- **Hudson Labs | Find What Matters in Public Markets**
  - Image: https://images.hsingh.app/?url=https%3A%2F%2Fhl-public-cdn.s3.us-east-1.amazonaws.com%2Fimages%2Ftestimonials%2Fbrett-caughran.png&w=3840&q=75&output=webp
  - Source: https://hudson-labs.com/
- **Hudson Labs | Find What Matters in Public Markets**
  - Image: https://og-cdn.hsingh.app/s/e1ddbda83f17f9eb.png
  - Source: https://hudson-labs.com/
- **Hudson Labs | Find What Matters in Public Markets**
  - Image: https://images.hsingh.app/?url=https%3A%2F%2Fhl-public-cdn.s3.us-east-1.amazonaws.com%2Fimages%2Fproduct%2Fforensic-risk.webp&w=3840&q=75&output=webp
  - Source: https://hudson-labs.com/
- **Blog | Hudson Labs**
  - Image: https://og-cdn.hsingh.app/s/221c82dd7c96ec6a.png
  - Source: https://hudson-labs.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5B21B6",
    "accent": "#A78BFA",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#A78BFA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Source Serif 4"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "72px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(139, 92, 246, 0.1) 0px 0px 40px -8px"
    }
  },
  "images": {
    "logo": "https://hl-public-cdn.s3.us-east-1.amazonaws.com/images/hudson-labs-logo.svg",
    "favicon": "https://www.hudson-labs.com/favicon.ico",
    "ogImage": "https://og-cdn.hsingh.app/s/e1ddbda83f17f9eb.png",
    "logoHref": "https://www.hudson-labs.com/",
    "logoAlt": "https://www.hudson-labs.com/Hudson%20Labs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hudson Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Free Trial",
      "reasoning": "Button #0 with text 'Start Free Trial' has a dark background (#000000) and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "3xLawsuit RiskQuantified RiskForensic RiskSecurities class action prediction, risk monitoring and ac",
      "reasoning": "Button #2 has a light background (#FFFFFF) and is distinct from the primary button's color group, making it suitable as a secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals and investors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hudson Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```