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1849 bio Brand Identity

A complete profile of 1849 bio's visual system — colors, typography, components, and personality — extracted from https://www.1849.bio. Built for designers, agents, and AI tools.

Download JSON
Primary
#FD893D
Accent
#FD893D
Body Font
Roboto
Heading
Funnel Sans

Color Palette

Brand palette extracted from https://www.1849.bio.

primary
#FD893D
rgb(253, 137, 61)
secondary
#814A41
rgb(129, 74, 65)
accent
#FD893D
rgb(253, 137, 61)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1F1F1F
rgb(31, 31, 31)
link
#F3EAD9
rgb(243, 234, 217)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Funnel Sans
Funnel Sans Google Fonts →
-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen-Sans, Ubuntu, Cantarell, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

1849 bio logo
Logo
1849 bio favicon
Favicon
1849 bio social image
Social Card

UI Components

Live previews rendered using 1849 bio's actual button styles.

input
background transparent textColor #FFFFFF borderColor null borderRadius 0px shadow none
buttonPrimary
background #FD893D textColor #FFFFFF borderRadius 100px shadow none
buttonSecondary
background #1F1F1F textColor #404040 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: industrial and mining companies

1849 bio Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is 1849 bio's primary brand color?

1849 bio's primary brand color is #FD893D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does 1849 bio use?

1849 bio uses Roboto for body text and Funnel Sans for headings. Fonts were detected on https://www.1849.bio as part of their live design system.

Does 1849 bio use a light or dark theme?

1849 bio's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find 1849 bio's logo?

1849 bio's logo is available directly on their site (https://www.1849.bio). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.1849.bio using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 1849 bio.

Methodology

Brand data on this page was extracted from https://www.1849.bio on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by 1849 bio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Funnel Sans",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FD893D",
    "secondary": "#814A41",
    "accent": "#FD893D",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F1F",
    "link": "#F3EAD9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Funnel Sans"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Funnel Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "12px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FD893D",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F1F1F",
      "textColor": "#404040",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://1849.bio/wp-content/uploads/2025/02/Layer_1-1.svg",
    "favicon": "https://1849.bio/wp-content/uploads/2025/03/1849-favicon.png",
    "ogImage": "https://1849.bio/wp-content/uploads/2025/03/1849bio-preview.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located near the top of the page, and matches the brand name '1849 Bio'. It links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Partner With Us",
      "reasoning": "Button #3 uses the vibrant brand color #FD893D, which is a strong indicator of a primary call-to-action. The text 'Partner With Us' is action-oriented, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 has a different background color (#1F1F1F) and the text 'Contact Us', which is less prominent than the primary CTA but still important, making it a suitable secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial and mining companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located near the top of the page, and matches the brand name '1849 Bio'. It links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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