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1910 Brand Identity

A complete profile of 1910's visual system — colors, typography, components, and personality — extracted from http://1910.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#3898EC
Accent
#5A1DFF
Body Font
Neue Haas Unica W 1 G
Heading
Neue Haas Unica W 1 G

Color Palette

Brand palette extracted from http://1910.ai.

primary
#3898EC
rgb(56, 152, 236)
secondary
#FFDEDE
rgb(255, 222, 222)
accent
#5A1DFF
rgb(90, 29, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#5A1DFF
rgb(90, 29, 255)
link
#5A1DFF
rgb(90, 29, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Neue Haas Unica W 1 G
Neue Haas Unica W 1 G Google Fonts →
heading
Neue Haas Unica W 1 G
Neue Haas Unica W 1 G Google Fonts →
Neue Haas Unica W 1 G, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

1910 logo
Logo
1910 favicon
Favicon
1910 social image
Social Card

UI Components

Live previews rendered using 1910's actual button styles.

buttonPrimary
background #5A1DFF textColor #FFFFFF borderRadius 6.72px shadow none

Brand Personality

Tone: modern Energy: high Audience: biotech professionals and researchers

1910 Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is 1910's primary brand color?

1910's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does 1910 use?

1910 uses #5A1DFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does 1910 use?

1910 uses Neue Haas Unica W 1 G as the primary typeface across body and headings.

Does 1910 use a light or dark theme?

1910's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find 1910's logo?

1910's logo is available directly on their site (http://1910.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://1910.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 1910.

Methodology

Brand data on this page was extracted from http://1910.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by 1910.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Unica W 1 G",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFDEDE",
    "accent": "#5A1DFF",
    "background": "#FFFFFF",
    "textPrimary": "#5A1DFF",
    "link": "#5A1DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas Unica W 1 G",
      "heading": "Neue Haas Unica W 1 G"
    },
    "fontStacks": {
      "heading": [
        "Neue Haas Unica W 1 G",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Neue Haas Unica W 1 G",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Neue Haas Unica W 1 G",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "82.752px",
      "h2": "200.064px",
      "body": "21.312px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5A1DFF",
      "textColor": "#FFFFFF",
      "borderRadius": "6.72px",
      "borderRadiusCorners": {
        "topLeft": "6.72px",
        "topRight": "6.72px",
        "bottomRight": "6.72px",
        "bottomLeft": "6.72px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/6858703443e2852856805db2_favicon_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6855378d5f67fc7b49b1d42e/68d3ca3dcfe42ada28d2e96d_OpenGraph%20-%20ver1.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand '1910'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Learn About Our ITO™ PlatformLearn About Our ITO™ Platform",
      "reasoning": "Button #4 is labeled 'Learn About Our ITO™ Platform' and uses the vibrant brand color #5A1DFF, indicating it is a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "biotech professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand '1910'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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