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9gag Brand Identity

A complete profile of 9gag's visual system — colors, typography, components, and personality — extracted from http://9gag.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#0099FF
Accent
#0077FF
Body Font
Segoe UI
Heading
Segoe UI

Color Palette

Brand palette extracted from http://9gag.com.

primary
#0099FF
rgb(0, 153, 255)
secondary
#34C759
rgb(52, 199, 89)
accent
#0077FF
rgb(0, 119, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#0077FF
rgb(0, 119, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Segoe UI
heading
Segoe UI
-apple-system, BlinkMacSystemFont, Segoe UI, Helvetica Neue, Arial, Helvetica, Geneva, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

9gag logo
Logo
9gag favicon
Favicon
9gag social image
Social Card

UI Components

Live previews rendered using 9gag's actual button styles.

buttonPrimary
background #0077FF textColor #FFFFFF borderRadius 20px shadow none
buttonSecondary
background #F4F4F4 textColor #000000 borderRadius 20px shadow none

Brand Personality

Tone: playful Energy: high Audience: young adults and meme enthusiasts

9gag Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is 9gag's primary brand color?

9gag's primary brand color is #0099FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does 9gag use?

9gag uses #0077FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does 9gag use?

9gag uses Segoe UI as the primary typeface across body and headings.

Does 9gag use a light or dark theme?

9gag's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find 9gag's logo?

9gag's logo is available directly on their site (http://9gag.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://9gag.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 9gag.

Methodology

Brand data on this page was extracted from http://9gag.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by 9gag.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0099FF",
    "secondary": "#34C759",
    "accent": "#0077FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0077FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "Geneva",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0077FF",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F4",
      "textColor": "#000000",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://9gag.com/s/fab0aa49/8fc477e2ebaa8c179d1650bbe03ff271e083cb76/static/dist/es8/web/img/sprite-logo.png",
    "favicon": "https://9gag.com/favicon.ico",
    "ogImage": "https://images-cdn.9gag.com/img/9gag-og.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 94,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '9GAG'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 'Sign up' uses the vibrant brand color #0077FF, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Log in",
      "reasoning": "Button #4 'Log in' has a different background color (#F4F4F4) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults and meme enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name '9GAG'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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