Home · Branding · Adni

Adni Brand Identity

A complete profile of Adni's visual system — colors, typography, components, and personality — extracted from https://www.adni.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#312F4C
Accent
#18134C
Body Font
Familjen Grotesk
Heading
Familjen Grotesk

Color Palette

Brand palette extracted from https://www.adni.ai/.

primary
#312F4C
rgb(49, 47, 76)
secondary
#69668B
rgb(105, 102, 139)
accent
#18134C
rgb(24, 19, 76)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#18134C
rgb(24, 19, 76)
link
#18134C
rgb(24, 19, 76)

Typography

Each font links to its Google Fonts page where available.

primary
Familjen Grotesk
Familjen Grotesk Google Fonts →
heading
Familjen Grotesk
Familjen Grotesk Google Fonts →
Familjen Grotesk, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Adni logo
Logo
Adni favicon
Favicon

UI Components

Live previews rendered using Adni's actual button styles.

buttonPrimary
background #18134C textColor #FFFFFF borderRadius 16000px shadow none
buttonSecondary
background #FFFFFF textColor #18134C borderRadius 16000px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Adni Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Adni's primary brand color?

Adni's primary brand color is #312F4C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Adni use?

Adni uses #18134C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Adni use?

Adni uses Familjen Grotesk as the primary typeface across body and headings.

Does Adni use a light or dark theme?

Adni's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Adni's logo?

Adni's logo is available directly on their site (https://www.adni.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.adni.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Adni.

Methodology

Brand data on this page was extracted from https://www.adni.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Adni.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Familjen Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#312F4C",
    "secondary": "#69668B",
    "accent": "#18134C",
    "background": "#FFFFFF",
    "textPrimary": "#18134C",
    "link": "#18134C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Familjen Grotesk",
      "heading": "Familjen Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Familjen Grotesk",
        "sans-serif"
      ],
      "body": [
        "Familjen Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Familjen Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "14.4px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#18134C",
      "textColor": "#FFFFFF",
      "borderRadius": "16000px",
      "borderRadiusCorners": {
        "topLeft": "16000px",
        "topRight": "16000px",
        "bottomRight": "16000px",
        "bottomLeft": "16000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18134C",
      "borderRadius": "16000px",
      "borderRadiusCorners": {
        "topLeft": "16000px",
        "topRight": "16000px",
        "bottomRight": "16000px",
        "bottomLeft": "16000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2063%2028%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M60.0544%200.00413847C59.6305%200.0539894%2059.3451%200.134184%2059.049%200.285903C58.557%200.539492%2058.1054%200.99465%2057.8604%201.48665C57.5026%202.20624%2057.4792%203.07971%2057.7965%203.81663C58.0415%204.38016%2058.5016%204.87217%2059.0533%205.1561C59.6454%205.45954%2060.408%205.51806%2061.0598%205.30999C62.0183%205.00438%2062.7233%204.16342%2062.8874%203.12956C62.93%202.85863%2062.9044%202.30594%2062.8384%202.04585C62.7659%201.76625%2062.636%201.46932%2062.4763%201.22223C62.3186%200.975143%2061.9821%200.626189%2061.7499%200.467967C61.4368%200.255559%2061.03%200.0908356%2060.6849%200.0344825C60.5273%200.0106411%2060.1566%20-0.00886583%2060.0544%200.00413847Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(24%2C%2019%2C%2076)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M34.047%205.43578L34.0448%2010.4707L33.998%2010.4057C33.5485%209.78363%2032.9457%209.14424%2032.3642%208.67174C32.1044%208.45933%2031.5697%208.09737%2031.2651%207.92615C30.5622%207.53601%2029.7784%207.26725%2028.9668%207.13937C28.609%207.08519%2027.8315%207.06351%2027.4502%207.09819C26.2915%207.20656%2025.22%207.60103%2024.2061%208.29244C22.5213%209.44118%2021.2155%2011.2987%2020.4807%2013.5831C19.9396%2015.2715%2019.7565%2017.2222%2019.9695%2019.0754C20.2336%2021.3988%2021.0792%2023.4861%2022.4361%2025.155C22.6725%2025.4476%2023.2199%2026.0111%2023.4926%2026.2409C24.679%2027.2487%2025.9379%2027.8122%2027.3586%2027.9748C27.6526%2028.0095%2028.3917%2028.0073%2028.7005%2027.9748C29.9828%2027.8339%2031.2225%2027.3116%2032.2897%2026.4663C32.8797%2025.9981%2033.3781%2025.4844%2033.8851%2024.8234L34.047%2024.611V26.1065V27.6042H36.0066H37.9663V14.0036V0.403027H36.0066H34.047V5.43578ZM29.3076%2010.2431C31.1118%2010.4165%2032.7434%2011.6715%2033.7083%2013.6243C35.144%2016.5351%2034.8117%2020.2978%2032.9053%2022.7383C32.6837%2023.0201%2032.213%2023.5056%2031.9595%2023.7115C31.3695%2024.1905%2030.7007%2024.5351%2030.0105%2024.7107C28.5834%2025.077%2027.0902%2024.7193%2025.8463%2023.7115C25.5928%2023.5056%2025.0816%2022.9767%2024.8707%2022.7015C23.4542%2020.8461%2022.8962%2018.2561%2023.3775%2015.7809C23.6843%2014.2052%2024.3765%2012.8224%2025.367%2011.8145C26.4853%2010.6744%2027.9018%2010.1087%2029.3076%2010.2431Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(24%2C%2019%2C%2076)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M9.4979%207.07256C6.4498%207.26763%203.45708%209.46756%201.63588%2012.8574C0.739128%2014.522%200.202355%2016.334%200.0255606%2018.2846C-0.00852021%2018.6726%20-0.00852021%2019.947%200.0255606%2020.3112C0.166144%2021.7568%200.481392%2022.9338%201.01817%2024.0261C2.14709%2026.3128%204.0897%2027.7411%206.39655%2027.973C6.67984%2028.0012%207.39767%2028.0012%207.67884%2027.973C9.04207%2027.8343%2010.3371%2027.3336%2011.6216%2026.4515C12.1349%2026.0982%2012.595%2025.7124%2013.1254%2025.1879C13.3725%2024.9451%2013.4108%2024.9148%2013.4002%2024.9711C13.3916%2025.0058%2013.2894%2025.5975%2013.1722%2026.2824C13.053%2026.9673%2012.9528%2027.546%2012.9465%2027.5677C12.9358%2027.6024%2013.0359%2027.6045%2014.9018%2027.6002L16.8679%2027.5937L18.5975%2017.6236C19.5475%2012.14%2020.3335%207.61225%2020.342%207.56023L20.3548%207.4692H18.3951H16.4355L16.4227%207.52772C16.4163%207.5624%2016.2864%208.31449%2016.133%209.20314C15.9797%2010.0918%2015.8519%2010.8265%2015.8497%2010.8374C15.8455%2010.846%2015.756%2010.7052%2015.6495%2010.5231C14.4609%208.47705%2012.5865%207.24595%2010.4032%207.07906C10.1369%207.05956%209.74925%207.05522%209.4979%207.07256ZM10.6396%2010.7203C11.5321%2010.8135%2012.4054%2011.1777%2013.0977%2011.7455C13.3341%2011.9384%2013.7474%2012.3784%2013.9412%2012.6385C14.6036%2013.538%2015.0084%2014.6369%2015.1575%2015.9547C15.1979%2016.3123%2015.1915%2017.2681%2015.1447%2017.6669C14.823%2020.4716%2013.2809%2022.9706%2011.0912%2024.232C10.4628%2024.594%209.69813%2024.8563%209.01225%2024.9495C8.72256%2024.9863%208.11337%2024.9928%207.84711%2024.9603C7.37424%2024.8996%206.81191%2024.7327%206.39868%2024.5311C4.94172%2023.8181%203.90652%2022.342%203.53589%2020.4521C3.42725%2019.895%203.40595%2019.6458%203.40595%2018.924C3.40595%2018.406%203.41447%2018.1828%203.44429%2017.9487C3.76167%2015.4366%205.02479%2013.1999%206.88859%2011.8474C8.04308%2011.0108%209.42122%2010.5968%2010.6396%2010.7203Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(24%2C%2019%2C%2076)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M49.319%207.08118C48.2284%207.14403%2047.2102%207.41279%2046.2901%207.88313C45.0248%208.52685%2044.1323%209.36131%2043.5061%2010.4819L43.3548%2010.7528V9.10989V7.46915H41.3952H39.4355V17.5368V27.6045H41.3952H43.3527L43.3612%2021.759C43.3698%2015.4019%2043.3612%2015.7704%2043.4826%2015.1093C43.6829%2014.0278%2044.0855%2013.1001%2044.6989%2012.3133C44.88%2012.0814%2045.2804%2011.6609%2045.5168%2011.4615C46.2198%2010.8633%2047.076%2010.4862%2048.0729%2010.3388C48.4371%2010.2846%2049.238%2010.2846%2049.5746%2010.3366C51.5108%2010.6423%2052.5354%2012.0056%2052.8229%2014.6541C52.8932%2015.3152%2052.8975%2015.6815%2052.8975%2021.6376V27.6045H54.8571H56.8168V21.5942C56.8168%2017.8749%2056.8083%2015.4301%2056.7955%2015.1743C56.6421%2012.2375%2055.9285%2010.1654%2054.6015%208.81295C53.5514%207.74008%2052.1818%207.18088%2050.3734%207.07901C49.9452%207.05517%2049.7407%207.05517%2049.319%207.08118Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(24%2C%2019%2C%2076)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M58.2871%2017.5368V27.6045H60.2468H62.2064V17.5368V7.46914H60.2468H58.2871V17.5368Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(24%2C%2019%2C%2076)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/6843370d637a1edd7d60121e/686ee0da780bf6c94d533ccc_faviconadni.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adni AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #18134C, which is consistent with the accent color, and has action-oriented text 'Schedule demo'."
    },
    "secondary": {
      "index": 2,
      "text": "Schedule a demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a similar action with slightly different wording, making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 4,
        "selectedLogoReasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand name 'Adni AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles