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AlienVault Brand Identity

A complete profile of AlienVault's visual system — colors, typography, components, and personality — extracted from https://otx.alienvault.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#05052F
Accent
#001AFF
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://otx.alienvault.com.

primary
#05052F
rgb(5, 5, 47)
secondary
#6C757D
rgb(108, 117, 125)
accent
#001AFF
rgb(0, 26, 255)
background
#F6F9FA
rgb(246, 249, 250)
textPrimary
#001AFF
rgb(0, 26, 255)
link
#001AFF
rgb(0, 26, 255)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

AlienVault logo
Logo
AlienVault social image
Social Card

UI Components

Live previews rendered using AlienVault's actual button styles.

input
background #F3F3F3 textColor #495057 borderColor null borderRadius 0px shadow none
buttonPrimary
background #001AFF textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #DEE5EB textColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: cybersecurity professionals

AlienVault Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is AlienVault's primary brand color?

AlienVault's primary brand color is #05052F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does AlienVault use?

AlienVault uses #001AFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does AlienVault use?

AlienVault uses DM Sans as the primary typeface across body and headings.

Does AlienVault use a light or dark theme?

AlienVault's primary site uses a light color scheme, with a background of #F6F9FA.

Where can I find AlienVault's logo?

AlienVault's logo is available directly on their site (https://otx.alienvault.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://otx.alienvault.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by AlienVault.

Methodology

Brand data on this page was extracted from https://otx.alienvault.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by AlienVault.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#05052F",
    "secondary": "#6C757D",
    "accent": "#001AFF",
    "background": "#F6F9FA",
    "textPrimary": "#001AFF",
    "link": "#001AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "serif"
      ],
      "body": [
        "DM Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F3F3F3",
      "textColor": "#495057",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#001AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DEE5EB",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://otx.alienvault.com/assets/images/OTX-text.png",
    "favicon": null,
    "ogImage": "/assets/images/otx-logo-twitter.png",
    "logoAlt": "OTX Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OTX' inferred from the URL and page context.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color (#001AFF), which is consistent with primary CTA characteristics."
    },
    "secondary": {
      "index": 3,
      "text": "Log In",
      "reasoning": "Button #3 with text 'Log In' is selected as the secondary CTA because it has a different background color (#DEE5EB) and serves a supportive function."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "cybersecurity professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'OTX' inferred from the URL and page context.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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