Alt-X Brand Identity
A complete profile of Alt-X's visual system — colors, typography, components, and personality — extracted from https://alt-x.co. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://alt-x.co.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Alt-X's actual button styles.
Brand Personality
Alt-X Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Alt-X's primary brand color?
Alt-X's primary brand color is #F5BEBE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Alt-X use?
Alt-X uses #18181B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Alt-X use?
Alt-X uses Segoe UI as the primary typeface across body and headings.
Does Alt-X use a light or dark theme?
Alt-X's primary site uses a dark color scheme, with a background of #1D1D1F.
Where can I find Alt-X's logo?
Alt-X's logo is available directly on their site (https://alt-x.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://alt-x.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alt-X.
Methodology
Brand data on this page was extracted from https://alt-x.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alt-X.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Oxygen",
"role": "body"
},
{
"family": "Ubuntu",
"role": "body"
}
],
"colors": {
"primary": "#F5BEBE",
"secondary": "#C4DAFC",
"accent": "#18181B",
"background": "#1D1D1F",
"textPrimary": "#1D1D1F",
"link": "#9CA3AF"
},
"typography": {
"fontFamilies": {
"primary": "Segoe UI",
"heading": "Segoe UI"
},
"fontStacks": {
"heading": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"sans-serif"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "96px",
"h2": "48px",
"body": "21px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#1D1D1F",
"borderColor": "#D4D4D8",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#18181B",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#1D1D1F",
"borderColor": "#EBEBEB",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px"
}
},
"images": {
"logo": "https://alt-x.co/Alt-X-Logo-v2.png",
"favicon": "https://alt-x.co/Alt-X-Logo-v2.png",
"ogImage": null,
"logoAlt": "Alt-X Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it matches the favicon and is the most prominent logo associated with the brand 'Alt-X'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Start Free Trial",
"reasoning": "Button #1 ('Start Free Trial') is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out against the page's overall color scheme."
},
"secondary": {
"index": 2,
"text": "Contact Sales",
"reasoning": "Button #2 ('Contact Sales') serves as a secondary action with a lighter background, providing a contrast to the primary button's dark color."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it matches the favicon and is the most prominent logo associated with the brand 'Alt-X'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}