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Altay Therapeutics Brand Identity

A complete profile of Altay Therapeutics's visual system — colors, typography, components, and personality — extracted from http://www.altaytherapeutics.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#6496DC
Accent
#002A66
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from http://www.altaytherapeutics.com.

primary
#6496DC
rgb(100, 150, 220)
secondary
#9BAABF
rgb(155, 170, 191)
accent
#002A66
rgb(0, 42, 102)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#002A66
rgb(0, 42, 102)
link
#002A66
rgb(0, 42, 102)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
dmsans, dmsans Fallback
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Altay Therapeutics logo
Logo
Altay Therapeutics favicon
Favicon
Altay Therapeutics social image
Social Card

UI Components

Live previews rendered using Altay Therapeutics's actual button styles.

buttonPrimary
background #002A66 textColor #FFFFFF borderRadius 40px shadow none
buttonSecondary
background #FFFFFF textColor #002A66 borderColor #9BAABF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and investors

Altay Therapeutics Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Altay Therapeutics's primary brand color?

Altay Therapeutics's primary brand color is #6496DC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Altay Therapeutics use?

Altay Therapeutics uses #002A66 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Altay Therapeutics use?

Altay Therapeutics uses DM Sans as the primary typeface across body and headings.

Does Altay Therapeutics use a light or dark theme?

Altay Therapeutics's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Altay Therapeutics's logo?

Altay Therapeutics's logo is available directly on their site (http://www.altaytherapeutics.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.altaytherapeutics.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Altay Therapeutics.

Methodology

Brand data on this page was extracted from http://www.altaytherapeutics.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Altay Therapeutics.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6496DC",
    "secondary": "#9BAABF",
    "accent": "#002A66",
    "background": "#FFFFFF",
    "textPrimary": "#002A66",
    "link": "#002A66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "dmsans",
        "dmsans Fallback"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "dmsans",
        "dmsans Fallback"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#002A66",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#002A66",
      "borderColor": "#9BAABF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.altaytherapeutics.com/LogoNav.svg",
    "favicon": "https://www.altaytherapeutics.com/favicon.ico",
    "ogImage": "https://www.altaytherapeutics.com/share.jpg",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "CONTACT US",
      "reasoning": "Button #0 uses the vibrant brand color #002A66 and has action-oriented text 'CONTACT US', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "JUN 2025Altay is selected as a Finalist for the $10M FSHD Bonus Prize alongside the $101M XPrize Hea",
      "reasoning": "Button #8 has a different background color (#FFFFFF) and serves as a secondary action with informational text, fitting the role of a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and investors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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