Anara Brand Identity
A complete profile of Anara's visual system — colors, typography, components, and personality — extracted from https://anara.com. Built for designers, agents, and AI tools.
Primary
#007AFF
Accent
#171717
Body Font
Inter
Heading
Perfectly Nineties
Color Palette
Brand palette extracted from https://anara.com.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Perfectly Nineties
Perfectly Nineties, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Social Card
UI Components
Live previews rendered using Anara's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
Anara Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Anara's primary brand color?
Anara's primary brand color is #007AFF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Anara use?
Anara uses #171717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Anara use?
Anara uses Inter for body text and Perfectly Nineties for headings. Fonts were detected on https://anara.com as part of their live design system.
Does Anara use a light or dark theme?
Anara's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Anara's logo?
Anara's logo is available directly on their site (https://anara.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://anara.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Anara.
Methodology
Brand data on this page was extracted from https://anara.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Anara.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Perfectly Nineties",
"role": "display"
}
],
"colors": {
"primary": "#007AFF",
"secondary": "#6B7280",
"accent": "#171717",
"background": "#FFFFFF",
"textPrimary": "#0F0F0F",
"link": "#3B82F6"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Perfectly Nineties"
},
"fontStacks": {
"heading": [
"Perfectly Nineties",
"serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "56px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#171717",
"textColor": "#F7F7F7",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F2F2F2",
"textColor": "#0F0F0F",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
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"favicon": null,
"ogImage": "https://anara.com/images/og-main-anara.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Anara'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Anara free",
"reasoning": "Button #0 'Get Anara free' has a dark background (#171717) which stands out as a strong call-to-action, aligning with the primary action of acquiring the product for free."
},
"secondary": {
"index": 1,
"text": "Request demo",
"reasoning": "Button #1 'Request demo' has a light background (#F2F2F2) and serves as a secondary action, offering a demo request which is less immediate than the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Anara'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}