Anja Health Brand Identity
A complete profile of Anja Health's visual system — colors, typography, components, and personality — extracted from https://anjahealth.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://anjahealth.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Anja Health's actual button styles.
Brand Personality
Anja Health Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Anja Health's primary brand color?
Anja Health's primary brand color is #1A295C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Anja Health use?
Anja Health uses #FFB59C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Anja Health use?
Anja Health uses Rauschen web for body text and Work Sans for headings. Fonts were detected on https://anjahealth.com as part of their live design system.
Does Anja Health use a light or dark theme?
Anja Health's primary site uses a light color scheme, with a background of #EDF9FA.
How was this brand profile generated?
This profile was extracted from https://anjahealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Anja Health.
Methodology
Brand data on this page was extracted from https://anjahealth.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Anja Health.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Rauschen web",
"role": "body"
},
{
"family": "Work Sans",
"role": "heading"
}
],
"colors": {
"primary": "#1A295C",
"secondary": "#FFB59C",
"accent": "#FFB59C",
"background": "#EDF9FA",
"textPrimary": "#0061F3",
"link": "#0061F3"
},
"typography": {
"fontFamilies": {
"primary": "Rauschen web",
"heading": "Work Sans"
},
"fontStacks": {
"heading": [
"Rauschen web",
"sans-serif"
],
"body": [
"Rauschen web",
"sans-serif"
],
"paragraph": [
"Rauschen web",
"sans-serif"
]
},
"fontSizes": {
"h1": "45px",
"h2": "45px",
"body": "13px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#0061F3",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFB59C",
"textColor": "#FFFEF9",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFF1E0",
"textColor": "#1A295C",
"borderColor": "#1A295C",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://cdn.prod.website-files.com/622fe41167960612305a1556/6312d1675a579c72226e15c2_Favicon.png",
"ogImage": "https://cdn.prod.website-files.com/622fe41167960612305a1556/63137fc7926bb3716f87e31e_Homepage%20Opengraph%20Image.jpg"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable brand logo was found among the candidates. Most were tiny, invisible, or not clearly representing the brand 'Anja Health'.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Build my kit",
"reasoning": "Button #0 with text 'Build my kit' is the primary CTA due to its vibrant brand color (#FFB59C) and action-oriented text, which aligns with the site's main service offering."
},
"secondary": {
"index": 4,
"text": "Parent Login",
"reasoning": "Button #4 'Parent Login' is secondary due to its different background color (#FFF1E0) and supportive action, providing a login option for existing users."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "expectant parents and families interested in cord blood banking"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable brand logo was found among the candidates. Most were tiny, invisible, or not clearly representing the brand 'Anja Health'.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}