Apollo Health Brand Identity
A complete profile of Apollo Health's visual system — colors, typography, components, and personality — extracted from http://apollo.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://apollo.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Apollo Health's actual button styles.
Brand Personality
Apollo Health Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Apollo Health's primary brand color?
Apollo Health's primary brand color is #395878. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Apollo Health use?
Apollo Health uses #6A6E75 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Apollo Health use?
Apollo Health uses Arial for body text and Graphik for headings. Fonts were detected on http://apollo.com as part of their live design system.
Does Apollo Health use a light or dark theme?
Apollo Health's primary site uses a light color scheme, with a background of #FEF8F3.
How was this brand profile generated?
This profile was extracted from http://apollo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apollo Health.
Methodology
Brand data on this page was extracted from http://apollo.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Apollo Health.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Graphik",
"role": "heading"
},
{
"family": "Meiryo",
"role": "unknown"
},
{
"family": "Hiragino Kaku Gothic Pro",
"role": "unknown"
},
{
"family": "Times New Roman",
"role": "unknown"
}
],
"colors": {
"primary": "#395878",
"secondary": "#CB504B",
"accent": "#6A6E75",
"background": "#FEF8F3",
"textPrimary": "#010101",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Graphik"
},
"fontStacks": {
"heading": [
"Adobe Garamond Pro",
"Meiryo",
"Hiragino Kaku Gothic Pro"
],
"body": [
"Times New Roman"
],
"paragraph": [
"Graphik",
"Meiryo",
"Hiragino Kaku Gothic Pro"
]
},
"fontSizes": {
"h1": "96px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "#6A6E75",
"textColor": "#FFFFFF",
"borderColor": "#FEF8F3",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.apollo.com/etc.clientlibs/apolloaem/clientlibs/clientlib-site/resources/icons/apollo.ico",
"ogImage": "https://www.apollo.com/content/dam/apolloaem/images/brand/apollo-og-image%202023.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the candidates are suitable as the main brand logo for Apollo Global Management. All candidates are either invisible or not representative of the brand.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Play Video",
"reasoning": "The button 'Play Video' is the only detected button and uses a distinct blue color (#6A6E75), making it the primary CTA by default."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button detected, so no secondary button is available."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "investors and financial professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the candidates are suitable as the main brand logo for Apollo Global Management. All candidates are either invisible or not representative of the brand.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}