Home · Branding · Archetype

Archetype Brand Identity

A complete profile of Archetype's visual system — colors, typography, components, and personality — extracted from https://www.archetypeai.io/. Built for designers, agents, and AI tools.

Download JSON
Primary
#F3FEAB
Accent
#3898EC
Body Font
Ppneuemontreal
Heading
Ppneuemontreal

Color Palette

Brand palette extracted from https://www.archetypeai.io/.

primary
#F3FEAB
rgb(243, 254, 171)
secondary
#0082F3
rgb(0, 130, 243)
accent
#3898EC
rgb(56, 152, 236)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#3898EC
rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary
Ppneuemontreal
Ppneuemontreal Google Fonts →
heading
Ppneuemontreal
Ppneuemontreal Google Fonts →
Ppneuemontreal, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Archetype logo
Logo
Archetype favicon
Favicon

UI Components

Live previews rendered using Archetype's actual button styles.

input
background transparent textColor #1A1A1A borderColor null borderRadius 0px shadow none
buttonPrimary
background #000000 textColor #FFFFFF borderRadius 3px shadow none
buttonSecondary
background #F1F1F0 textColor #000000 borderColor #000000 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: technology professionals

Archetype Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io

Frequently Asked Questions

What is Archetype's primary brand color?

Archetype's primary brand color is #F3FEAB. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Archetype use?

Archetype uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Archetype use?

Archetype uses Ppneuemontreal as the primary typeface across body and headings.

Does Archetype use a light or dark theme?

Archetype's primary site uses a dark color scheme, with a background of #000000.

Where can I find Archetype's logo?

Archetype's logo is available directly on their site (https://www.archetypeai.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.archetypeai.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Archetype.

Methodology

Brand data on this page was extracted from https://www.archetypeai.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Archetype.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/archetype.json GET /branding/archetype/llms.txt 
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Ppneuemontreal",
      "role": "heading"
    },
    {
      "family": "Ppneuemontrealmono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#F3FEAB",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ppneuemontreal",
      "heading": "Ppneuemontreal"
    },
    "fontStacks": {
      "heading": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "70px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F1F0",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68c59e69a5b9d33cfb789cb3/691f51f7be6576bfffc42339_67e572e335445435938350ea_Archetype%20Logo%20favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Submit",
      "reasoning": "Button #1 has a dark background (#000000) with contrasting white text, making it stand out as a primary CTA. The text 'Submit' suggests a direct action, aligning with typical primary CTA functions."
    },
    "secondary": {
      "index": 2,
      "text": "Read on",
      "reasoning": "Button #2 has a light background (#F1F1F0) and a border, making it less prominent than Button #1. The text 'Read on' suggests a secondary action, suitable for a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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