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Arini Brand Identity

A complete profile of Arini's visual system — colors, typography, components, and personality — extracted from https://www.arini.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#000319
Accent
#0061EA
Body Font
Inter
Heading
Manrope

Color Palette

Brand palette extracted from https://www.arini.ai.

primary
#000319
rgb(0, 3, 25)
secondary
#3898EC
rgb(56, 152, 236)
accent
#0061EA
rgb(0, 97, 234)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#0061EA
rgb(0, 97, 234)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Manrope
Manrope, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Arini logo
Logo
Arini favicon
Favicon
Arini social image
Social Card

UI Components

Live previews rendered using Arini's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderRadius 1920px shadow rgba(0, 119, 255, 0) 0px 0px 56.25px 0px, rgba(143, 143, 143, 0.4) 0px 0px 0px 1px inset
buttonSecondary
background #FFFFFF textColor #000319 borderRadius 1920px shadow rgb(214, 225, 237) 0px 0px 0px 1px inset

Brand Personality

Tone: professional Energy: medium Audience: dentists and dental practices

Arini Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Arini's primary brand color?

Arini's primary brand color is #000319. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Arini use?

Arini uses #0061EA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Arini use?

Arini uses Inter for body text and Manrope for headings. Fonts were detected on https://www.arini.ai as part of their live design system.

Does Arini use a light or dark theme?

Arini's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Arini's logo?

Arini's logo is available directly on their site (https://www.arini.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.arini.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arini.

Methodology

Brand data on this page was extracted from https://www.arini.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Arini.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000319",
    "secondary": "#3898EC",
    "accent": "#0061EA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0061EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84.6px",
      "h2": "58.5px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "18px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "rgba(0, 119, 255, 0) 0px 0px 56.25px 0px, rgba(143, 143, 143, 0.4) 0px 0px 0px 1px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000319",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "rgb(214, 225, 237) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/674d2db068caeb1508e1b2aa/674d2eb26f746876817343e9_Arini%20favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/674d2db068caeb1508e1b2aa/67759cae906cb8afffe5ffe7_opengraph%20(3).png",
    "logoHref": "/#hero",
    "logoAlt": "arini logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, and matches the brand name 'Arini' in the alt text. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Your Demo",
      "reasoning": "Button #0 'Book Your Demo' is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background, which contrasts well with the page's light theme, making it stand out."
    },
    "secondary": {
      "index": 3,
      "text": "play button\n\n\nSee it in Action",
      "reasoning": "Button #3 'See it in Action' is selected as the secondary CTA because it has a different background color (white) and offers a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "dentists and dental practices"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, and matches the brand name 'Arini' in the alt text. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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