Asha Health Brand Identity
A complete profile of Asha Health's visual system — colors, typography, components, and personality — extracted from https://asha.health. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://asha.health.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Asha Health's actual button styles.
Brand Personality
Asha Health Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Asha Health's primary brand color?
Asha Health's primary brand color is #031457. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Asha Health use?
Asha Health uses #2934FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Asha Health use?
Asha Health uses Inter for body text and Poppins for headings. Fonts were detected on https://asha.health as part of their live design system.
Does Asha Health use a light or dark theme?
Asha Health's primary site uses a dark color scheme, with a background of #000000.
Where can I find Asha Health's logo?
Asha Health's logo is available directly on their site (https://asha.health). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://asha.health using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Asha Health.
Methodology
Brand data on this page was extracted from https://asha.health on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Asha Health.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Poppins",
"role": "heading"
}
],
"colors": {
"primary": "#031457",
"secondary": "#A1A5B3",
"accent": "#2934FF",
"background": "#000000",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Poppins"
},
"fontStacks": {
"heading": [
"Poppins",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#2934FF",
"textColor": "#0000EE",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(17, 0, 255, 0.5) 0px 8px 40px 0px, rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px"
},
"buttonSecondary": {
"background": "#031457",
"textColor": "#0000EE",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(255, 255, 255, 0) 0px 0px 10px 1px inset, rgba(0, 85, 255, 0.12) 0px 0px 0px 1px"
}
},
"images": {
"logo": "https://framerusercontent.com/images/Di7YIwtc1y35cl5zS0seDYETRmc.png",
"favicon": "https://framerusercontent.com/images/0b2Bw4OsP7QDl8lhrYI88DqLKh0.png",
"ogImage": "https://framerusercontent.com/images/7fSrvmWD05GsvIcnkcJtwOR3K4.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started Now",
"reasoning": "Button #0 with text 'Get Started Now' uses a vibrant blue color (#2934FF) which is typically used for primary CTAs. The action-oriented text further supports its role as the primary button."
},
"secondary": {
"index": 1,
"text": "Book a Demo",
"reasoning": "Button #1 with text 'Book a Demo' uses a different color (#031457) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "healthcare professionals and tech-savvy users"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}