Atmo Brand Identity
A complete profile of Atmo's visual system — colors, typography, components, and personality — extracted from http://atmo.ai. Built for designers, agents, and AI tools.
Primary
#EBD400
Accent
#D8D4AC
Body Font
DM Mono
Heading
DM Mono
Color Palette
Brand palette extracted from http://atmo.ai.
Typography
Each font links to its Google Fonts page where available.
primary
DM Mono
heading
DM Mono
Denim INK, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
Logo
.png)
Favicon
Social Card
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy individuals
Atmo Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
.png)
Frequently Asked Questions
What is Atmo's primary brand color?
Atmo's primary brand color is #EBD400. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Atmo use?
Atmo uses #D8D4AC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Atmo use?
Atmo uses DM Mono as the primary typeface across body and headings.
Does Atmo use a light or dark theme?
Atmo's primary site uses a dark color scheme, with a background of #000000.
Where can I find Atmo's logo?
Atmo's logo is available directly on their site (http://atmo.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://atmo.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Atmo.
Methodology
Brand data on this page was extracted from http://atmo.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Atmo.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "DM Mono",
"role": "monospace"
},
{
"family": "Denim INK",
"role": "unknown"
}
],
"colors": {
"primary": "#EBD400",
"accent": "#D8D4AC",
"background": "#000000",
"textPrimary": "#000000",
"link": "#D8D4AC"
},
"typography": {
"fontFamilies": {
"primary": "DM Mono",
"heading": "DM Mono"
},
"fontStacks": {
"heading": [
"Denim INK",
"sans-serif"
],
"body": [
"Denim INK",
"sans-serif"
],
"paragraph": [
"DM Mono",
"sans-serif"
]
},
"fontSizes": {
"h1": "50px",
"h2": "24px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {},
"images": {
"logo": 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"favicon": "https://cdn.prod.website-files.com/663b054598a372edb070cf86/664435260fe387af02779d1d_Atmo%20Dev%20Updates%20Frame%20(1).png",
"ogImage": "https://cdn.prod.website-files.com/663b054598a372edb070cf86/6645260eb57b16d6d6c4adac_Atmo%20Frame.webp",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0,
"colors": 0.9,
"overall": 0.45
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 2,
"selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": false,
"llmSucceeded": false
}
}
}