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autarc Brand Identity

A complete profile of autarc's visual system — colors, typography, components, and personality — extracted from https://www.autarc.energy/en. Built for designers, agents, and AI tools.

Download JSON
Primary
#5856D6
Accent
#5856D6
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.autarc.energy/en.

primary
#5856D6
rgb(88, 86, 214)
secondary
#3898EC
rgb(56, 152, 236)
accent
#5856D6
rgb(88, 86, 214)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#30313D
rgb(48, 49, 61)
link
#6A7383
rgb(106, 115, 131)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

autarc logo
Logo
autarc favicon
Favicon
autarc social image
Social Card

UI Components

Live previews rendered using autarc's actual button styles.

buttonPrimary
background #5856D6 textColor #FFFFFF borderColor #5856D6 borderRadius 6px shadow rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px
buttonSecondary
background #FFFFFF textColor #30313D borderColor #D5DBE1 borderRadius 6px shadow rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px

Brand Personality

Tone: modern Energy: medium Audience: business professionals interested in energy solutions

autarc Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is autarc's primary brand color?

autarc's primary brand color is #5856D6. It anchors the visual identity across their website, product UI, and marketing materials.

What font does autarc use?

autarc uses Inter as the primary typeface across body and headings.

Does autarc use a light or dark theme?

autarc's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find autarc's logo?

autarc's logo is available directly on their site (https://www.autarc.energy/en). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.autarc.energy/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by autarc.

Methodology

Brand data on this page was extracted from https://www.autarc.energy/en on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by autarc.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5856D6",
    "secondary": "#3898EC",
    "accent": "#5856D6",
    "background": "#FFFFFF",
    "textPrimary": "#30313D",
    "link": "#6A7383"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5856D6",
      "textColor": "#FFFFFF",
      "borderColor": "#5856D6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#30313D",
      "borderColor": "#D5DBE1",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/682978d18146f4911e1eb622/685013d065a011f2f1170015_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/682978d18146f4911e1eb622/6867f3e98e40b444d141a45c_autarc-og.png",
    "logoHref": "/global"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is medium-sized and likely the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant blue background (#5856D6), which is the brand color, making it stand out as the primary call-to-action. The text 'Book a demo' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Try it now",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action 'Try it now', which complements the primary CTA without competing visually."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals interested in energy solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is medium-sized and likely the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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