Avenue Brand Identity
A complete profile of Avenue's visual system — colors, typography, components, and personality — extracted from https://avenue.app/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://avenue.app/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Avenue's actual button styles.
Brand Personality
Avenue Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Avenue's primary brand color?
Avenue's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Avenue use?
Avenue uses #FFD303 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Avenue use?
Avenue uses Inter for body text and Sequel Sans Roman Head for headings. Fonts were detected on https://avenue.app/ as part of their live design system.
Does Avenue use a light or dark theme?
Avenue's primary site uses a light color scheme, with a background of #F7F7F9.
Where can I find Avenue's logo?
Avenue's logo is available directly on their site (https://avenue.app/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://avenue.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avenue.
Methodology
Brand data on this page was extracted from https://avenue.app/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Avenue.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Sequel Sans Roman Head",
"role": "heading"
},
{
"family": "Trispace",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#275CE3",
"accent": "#FFD303",
"background": "#F7F7F9",
"textPrimary": "#8C9097",
"link": "#FFD303"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Sequel Sans Roman Head"
},
"fontStacks": {
"heading": [
"Sequel Sans Roman Head",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "57px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "98px",
"borderRadiusCorners": {
"topLeft": "98px",
"topRight": "98px",
"bottomRight": "98px",
"bottomLeft": "98px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFD303",
"textColor": "#000000",
"borderRadius": "91px",
"borderRadiusCorners": {
"topLeft": "91px",
"topRight": "91px",
"bottomRight": "91px",
"bottomLeft": "91px"
},
"shadow": "rgba(0, 0, 0, 0.08) -1px 3px 3px 0px"
},
"buttonSecondary": {
"background": "#F7F7F9",
"textColor": "#0000EE",
"borderRadius": "28px",
"borderRadiusCorners": {
"topLeft": "28px",
"topRight": "28px",
"bottomRight": "28px",
"bottomLeft": "28px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 0.720139px 0.720139px 0.720139px, rgba(255, 255, 255, 0.2) 0px 0px 0.720139px 0.720139px inset"
}
},
"images": {
"logo": "https://framerusercontent.com/images/ClHlIzBDDWCWyoLAXREcQ1XLa4s.svg",
"favicon": "https://framerusercontent.com/images/HSNUKIvxk2GZ1rnBm9ALwrJE8w.svg",
"ogImage": "https://framerusercontent.com/images/P7bVoSUqmRbIfCE0DPeHoRKwyA.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
"confidence": 0.8,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Join",
"reasoning": "Button #0 with text 'Join' uses a vibrant accent color (#FFD303) which is typically used for primary CTAs. The color is bright and attention-grabbing, making it the most likely primary action button."
},
"secondary": {
"index": 1,
"text": "Get in touch",
"reasoning": "Button #1 with text 'Get in touch' uses a more subdued background color (#F7F7F9), which is suitable for a secondary action. It contrasts with the primary button's vibrant color, making it a good secondary choice."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
"confidence": 0.8
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}