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Basilica Brand Identity

A complete profile of Basilica's visual system — colors, typography, components, and personality — extracted from https://www.basilica.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF3A3A
Accent
#FF3A3A
Body Font
Montreal
Heading
Montreal

Color Palette

Brand palette extracted from https://www.basilica.ai.

primary
#FF3A3A
rgb(255, 58, 58)
secondary
#2563EB
rgb(37, 99, 235)
accent
#FF3A3A
rgb(255, 58, 58)
background
#F5F5F5
rgb(245, 245, 245)
textPrimary
#101010
rgb(16, 16, 16)
link
#6B7280
rgb(107, 114, 128)

Typography

Each font links to its Google Fonts page where available.

primary
Montreal
heading
Montreal
Montreal, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Basilica logo
Logo
Basilica favicon
Favicon
Basilica social image
Social Card

UI Components

Live previews rendered using Basilica's actual button styles.

buttonPrimary
background #FF3A3A textColor #FFFFFF borderRadius 4.40268px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Basilica Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Basilica's primary brand color?

Basilica's primary brand color is #FF3A3A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Basilica use?

Basilica uses Montreal as the primary typeface across body and headings.

Does Basilica use a light or dark theme?

Basilica's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Basilica's logo?

Basilica's logo is available directly on their site (https://www.basilica.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.basilica.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Basilica.

Methodology

Brand data on this page was extracted from https://www.basilica.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Basilica.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montreal",
      "role": "unknown"
    },
    {
      "family": "Aeonik",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF3A3A",
    "secondary": "#2563EB",
    "accent": "#FF3A3A",
    "background": "#F5F5F5",
    "textPrimary": "#101010",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montreal",
      "heading": "Montreal"
    },
    "fontStacks": {
      "heading": [
        "Montreal",
        "sans-serif"
      ],
      "body": [
        "Montreal",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "17.6107px",
      "h2": "17.6107px",
      "body": "16.5101px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF3A3A",
      "textColor": "#FFFFFF",
      "borderRadius": "4.40268px",
      "borderRadiusCorners": {
        "topLeft": "4.40268px",
        "topRight": "4.40268px",
        "bottomRight": "4.40268px",
        "bottomLeft": "4.40268px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.basilica.ai/svg/logo.svg",
    "favicon": "https://www.basilica.ai/favicon.ico",
    "ogImage": "https://www.basilica.ai/opengraph-image.png?c3e7221f14fc64e0",
    "logoAlt": "Basilica Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Basilica'. It is the most prominent logo on the page.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Copy",
      "reasoning": "The button with the text 'Copy' has a vibrant background color (#FF3A3A), which is a strong indicator of a primary call-to-action. It stands out due to its bright, saturated color, making it the most likely primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Basilica'. It is the most prominent logo on the page.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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