Bayes Impact Brand Identity
A complete profile of Bayes Impact's visual system — colors, typography, components, and personality — extracted from http://bayesimpact.org. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://bayesimpact.org.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Bayes Impact's actual button styles.
Brand Personality
Bayes Impact Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Bayes Impact's primary brand color?
Bayes Impact's primary brand color is #DBCCAF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Bayes Impact use?
Bayes Impact uses #EEBEFA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Bayes Impact use?
Bayes Impact uses Inter for body text and Kaisei Decol for headings. Fonts were detected on http://bayesimpact.org as part of their live design system.
Does Bayes Impact use a light or dark theme?
Bayes Impact's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Bayes Impact's logo?
Bayes Impact's logo is available directly on their site (http://bayesimpact.org). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://bayesimpact.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bayes Impact.
Methodology
Brand data on this page was extracted from http://bayesimpact.org on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bayes Impact.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Kaisei Decol",
"role": "heading"
}
],
"colors": {
"primary": "#DBCCAF",
"secondary": "#4635FF",
"accent": "#EEBEFA",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#EEBEFA"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Kaisei Decol"
},
"fontStacks": {
"heading": [
"TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Times New Roman"
],
"paragraph": [
"TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "48px",
"body": "48px"
}
},
"spacing": {
"baseUnit": 10,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#495057",
"borderColor": "#C4C4C4",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "18px",
"borderRadiusCorners": {
"topLeft": "18px",
"topRight": "18px",
"bottomRight": "18px",
"bottomLeft": "18px"
},
"shadow": "rgba(0, 0, 0, 0.27) 0px 5px 13px 0px"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "18px",
"borderRadiusCorners": {
"topLeft": "18px",
"topRight": "18px",
"bottomRight": "18px",
"bottomLeft": "18px"
},
"shadow": "rgba(0, 0, 0, 0.19) 0px 3px 7px 0px"
}
},
"images": {
"logo": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/msmjmsc2w17022pf.png?w=150&dpr=2",
"favicon": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/y0df3zwx83vfsp1e.svg?w=32&h=32",
"ogImage": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/c2msxgjshr2yevo5.png?w=1200&h=630&fit=crop",
"logoHref": "/",
"logoAlt": "bi-colors2.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bayes Impact'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Sign Up",
"reasoning": "Button #2 with text 'Sign Up' is the primary CTA due to its action-oriented text and distinct white background, making it stand out as a call-to-action."
},
"secondary": {
"index": 3,
"text": "Learn more about Impulse",
"reasoning": "Button #3 with text 'Learn more about Impulse' serves as a secondary action with a different dark background, providing additional information."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "non-profit organizations and social impact sectors"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bayes Impact'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}