Home · Branding · BitBoard

BitBoard Brand Identity

A complete profile of BitBoard's visual system — colors, typography, components, and personality — extracted from https://bitboard.work/. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#0000EE
Body Font
Work Sans
Heading
Literata

Color Palette

Brand palette extracted from https://bitboard.work/.

primary
#0000EE
rgb(0, 0, 238)
accent
#0000EE
rgb(0, 0, 238)
background
#F5F5F5
rgb(245, 245, 245)
textPrimary
#332B2B
rgb(51, 43, 43)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Work Sans
heading
Literata
Literata, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

BitBoard favicon
Favicon
BitBoard social image
Social Card

UI Components

Live previews rendered using BitBoard's actual button styles.

input
background transparent textColor #332B2B borderColor null borderRadius 0px shadow none
buttonPrimary
background #332B2B textColor #000000 borderRadius 100px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

BitBoard Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is BitBoard's primary brand color?

BitBoard's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does BitBoard use?

BitBoard uses Work Sans for body text and Literata for headings. Fonts were detected on https://bitboard.work/ as part of their live design system.

Does BitBoard use a light or dark theme?

BitBoard's primary site uses a light color scheme, with a background of #F5F5F5.

How was this brand profile generated?

This profile was extracted from https://bitboard.work/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by BitBoard.

Methodology

Brand data on this page was extracted from https://bitboard.work/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by BitBoard.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Literata",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#F5F5F5",
    "textPrimary": "#332B2B",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Literata"
    },
    "fontStacks": {
      "heading": [
        "Literata",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "40px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#332B2B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#332B2B",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/RkjqaM9ZKRPZZdxlpMRdh7xVKyU.png",
    "ogImage": "https://framerusercontent.com/assets/wnCAe5NX7KUQUTO7LpzWp9dY4jc.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The provided logo candidate is small and located in the body, not in the header. It also links externally, which is not typical for a main brand logo. No suitable logo was found in the header area.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Access",
      "reasoning": "The button 'Request Access' is the only button available and uses a distinct color (#332B2B) which stands out against the background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different color from the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The provided logo candidate is small and located in the body, not in the header. It also links externally, which is not typical for a main brand logo. No suitable logo was found in the header area.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles