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Bland AI Brand Identity

A complete profile of Bland AI's visual system — colors, typography, components, and personality — extracted from https://bland.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#CA2719

Accent

#CA071A

Body Font

Taurusgroteskroman Vf

Heading

Taurusgrotesk

Color Palette

Brand palette extracted from https://bland.com.

primary

#CA2719

rgb(202, 39, 25)

accent

#CA071A

rgb(202, 7, 26)

background

#FFFDF5

rgb(255, 253, 245)

textPrimary

#151515

rgb(21, 21, 21)

link

#CA071A

rgb(202, 7, 26)

Typography

Each font links to its Google Fonts page where available.

primary

Taurusgroteskroman Vf

Taurusgroteskroman Vf Google Fonts →

heading

Taurusgrotesk

Taurusgrotesk Google Fonts →

Taurusgrotesk, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Bland AI's actual button styles.

input

background transparent textColor #FFFDF5 borderColor null borderRadius 8px shadow none

buttonPrimary

background #CA071A textColor #FFFFFF borderColor #CA071A borderRadius 0px shadow none

buttonSecondary

background #151515 textColor #FDF9EC borderColor #A1A09B borderRadius 2px shadow none

Brand Personality

Tone: professional Energy: medium Audience: enterprises

Bland AI Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: bland.com

Image: cdn.prod.website-files.com

Source: bland.com

Image: cdn.prod.website-files.com

Source: bland.com

Image: cdn.prod.website-files.com

Source: bland.com

Image: cdn.prod.website-files.com

Source: bland.com

Image: cdn.prod.website-files.com

Source: bland.com

Frequently Asked Questions

What is Bland AI's primary brand color?

Bland AI's primary brand color is #CA2719. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Bland AI use?

Bland AI uses #CA071A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Bland AI use?

Bland AI uses Taurusgroteskroman Vf for body text and Taurusgrotesk for headings. Fonts were detected on https://bland.com as part of their live design system.

Does Bland AI use a light or dark theme?

Bland AI's primary site uses a light color scheme, with a background of #FFFDF5.

Where can I find Bland AI's logo?

Bland AI's logo is available directly on their site (https://bland.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://bland.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bland AI.

Methodology

Brand data on this page was extracted from https://bland.com on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bland AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/bland-ai.json GET /branding/bland-ai/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Taurusgrotesk",
      "role": "heading"
    },
    {
      "family": "Taurusgroteskroman Vf",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CA2719",
    "accent": "#CA071A",
    "background": "#FFFDF5",
    "textPrimary": "#151515",
    "link": "#CA071A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Taurusgroteskroman Vf",
      "heading": "Taurusgrotesk"
    },
    "fontStacks": {
      "heading": [
        "Taurusgrotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Taurusgrotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Taurusgrotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFDF5",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#CA071A",
      "textColor": "#FFFFFF",
      "borderColor": "#CA071A",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#151515",
      "textColor": "#FDF9EC",
      "borderColor": "#A1A09B",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20111%2028%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M110.052%200H102.057C101.921%200%20101.812%200.1086%20101.812%200.244349V2.30096C101.812%202.43671%20101.704%202.54531%20101.568%202.54531H91.6311C88.4986%202.54531%2085.8651%204.6664%2085.0811%207.55108H85.0777C85.0489%207.65459%2084.9556%207.73264%2084.8419%207.73264C84.7282%207.73264%2084.6348%207.65628%2084.6077%207.55108H84.6043C83.8221%204.6664%2081.1868%202.54531%2078.0544%202.54531H66.1763C63.3137%202.54531%2060.8668%204.31684%2059.869%206.82312C59.7706%207.07086%2059.4007%206.9979%2059.399%206.73149L59.3888%202.78966C59.3888%202.6556%2059.2785%202.54531%2059.1445%202.54531H40.7232C37.8623%202.54531%2035.4171%204.31514%2034.4176%206.81973C34.3192%207.06747%2033.9493%206.9945%2033.9476%206.7281L33.9357%200.244349C33.9357%200.110297%2033.8254%200%2033.6914%200H25.694C25.56%200%2025.4497%200.1086%2025.4497%200.244349L25.4378%206.7281C25.4378%206.9962%2025.0679%207.06917%2024.9678%206.81973C23.97%204.31514%2021.5231%202.54531%2018.6622%202.54531H8.72531C8.58956%202.54531%208.48096%202.43671%208.48096%202.30096V0.244349C8.48096%200.1086%208.37236%200%208.23661%200H0.244349C0.1086%200%200%200.1086%200%200.244349V10.7853C0%2010.9211%200.1086%2011.0297%200.244349%2011.0297H110.052C110.188%2011.0297%20110.297%2010.9211%20110.297%2010.7853V0.244349C110.297%200.1086%20110.188%200%20110.052%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M110.053%2019.5139H0.277553C0.141803%2019.5139%200.0332031%2019.6225%200.0332031%2019.7583V27.7539C0.0332031%2027.8897%200.141803%2027.9983%200.277553%2027.9983H18.6665C21.5292%2027.9983%2023.9761%2026.2267%2024.9738%2023.7205C25.0722%2023.4727%2025.4422%2023.5457%2025.4438%2023.8121L25.454%2027.7556C25.454%2027.8897%2025.5643%2028%2025.6984%2028H33.6957C33.8298%2028%2033.9401%2027.8914%2033.9401%2027.7556L33.9503%2023.8121C33.9503%2023.5457%2034.3219%2023.471%2034.4203%2023.7205C35.4181%2026.2267%2037.8649%2027.9983%2040.7276%2027.9983H84.6019C84.7359%2027.9983%2084.8462%2027.8897%2084.8462%2027.7539L84.8564%2023.8121C84.8564%2023.5457%2085.228%2023.471%2085.3264%2023.7205C86.3242%2026.2267%2088.7711%2027.9983%2091.6337%2027.9983H110.055C110.191%2027.9983%20110.299%2027.8897%20110.299%2027.7539V19.7583C110.299%2019.6225%20110.191%2019.5139%20110.055%2019.5139H110.053Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M110.297%2015.291C110.297%2016.1456%20109.636%2016.7666%20108.821%2016.7666C108.007%2016.7666%20107.346%2016.1456%20107.346%2015.291C107.346%2014.4364%20108.007%2013.8154%20108.821%2013.8154C109.636%2013.8154%20110.297%2014.4364%20110.297%2015.291ZM109.99%2015.291C109.99%2014.61%20109.489%2014.0892%20108.821%2014.0892C108.154%2014.0892%20107.653%2014.61%20107.653%2015.291C107.653%2015.972%20108.154%2016.4928%20108.821%2016.4928C109.489%2016.4928%20109.99%2015.972%20109.99%2015.291ZM108.581%2015.3911V16.0588H108.214V14.5031H108.961C109.295%2014.5031%20109.496%2014.6834%20109.496%2014.9438C109.496%2015.1374%20109.375%2015.3244%20109.128%2015.3778L109.562%2016.0588H109.155L108.734%2015.3911H108.581ZM108.895%2014.7635H108.581V15.1374H108.895C109.042%2015.1374%20109.108%2015.0506%20109.108%2014.9505C109.108%2014.8437%20109.042%2014.7635%20108.895%2014.7635Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/66cddff3a7bb08f0bc015747/69ce9536dd18e895f0865583_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/66cddff3a7bb08f0bc015747/678198b4ff9b9067e073e57e_og_image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bland AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Continue",
      "reasoning": "Button #3 has a vibrant brand color (#CA071A) and action-oriented text ('Continue'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a different background color (#151515) and a common secondary action ('Book a demo'), making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bland AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Bland AI Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Bland AI Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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