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Board Brand Identity

A complete profile of Board's visual system — colors, typography, components, and personality — extracted from https://board.fun/. Built for designers, agents, and AI tools.

Download JSON

Primary

#32C992

Accent

#32C992

Body Font

Neue Haas Grotesk

Heading

ITC Kabel Std

Color Palette

Brand palette extracted from https://board.fun/.

primary

#32C992

rgb(50, 201, 146)

secondary

#6D13EC

rgb(109, 19, 236)

accent

#32C992

rgb(50, 201, 146)

background

#FFFEF1

rgb(255, 254, 241)

textPrimary

#000000

rgb(0, 0, 0)

link

#EDEDDE

rgb(237, 237, 222)

Typography

Each font links to its Google Fonts page where available.

primary

Neue Haas Grotesk

Neue Haas Grotesk Google Fonts →

heading

ITC Kabel Std

ITC Kabel Std Google Fonts →

Neue Haas Grotesk, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Board's actual button styles.

input

background transparent textColor #000000 borderColor null borderRadius 33554400px shadow none

buttonPrimary

background #32C992 textColor #FFFEF1 borderRadius 24px shadow none

buttonSecondary

background #EDEDDE textColor #000000 borderRadius 14px shadow none

Brand Personality

Tone: playful Energy: high Audience: families and gamers

Board Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: board.fun

Source: board.fun

Image: board.fun

Source: board.fun

Image: board.fun

Source: board.fun

Image: board.fun

Source: board.fun

Image: board.fun

Source: board.fun

Image: board.fun

Source: board.fun

Frequently Asked Questions

What is Board's primary brand color?

Board's primary brand color is #32C992. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Board use?

Board uses Neue Haas Grotesk for body text and ITC Kabel Std for headings. Fonts were detected on https://board.fun/ as part of their live design system.

Does Board use a light or dark theme?

Board's primary site uses a light color scheme, with a background of #FFFEF1.

Where can I find Board's logo?

Board's logo is available directly on their site (https://board.fun/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://board.fun/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Board.

Methodology

Brand data on this page was extracted from https://board.fun/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Board.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/board.json GET /branding/board/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Grotesk",
      "role": "body"
    },
    {
      "family": "ITC Kabel Std",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#32C992",
    "secondary": "#6D13EC",
    "accent": "#32C992",
    "background": "#FFFEF1",
    "textPrimary": "#000000",
    "link": "#EDEDDE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas Grotesk",
      "heading": "ITC Kabel Std"
    },
    "fontStacks": {
      "heading": [
        "Neue Haas Grotesk",
        "sans-serif"
      ],
      "body": [
        "Neue Haas Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "ITC Kabel Std",
        "serif",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#32C992",
      "textColor": "#FFFEF1",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDDE",
      "textColor": "#000000",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-32%20md%3Ah-38%20lg%3Ah-59%20w-auto%22%20width%3D%22104%22%20height%3D%2235%22%20viewBox%3D%220%200%20104%2035%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%3Cpath%20d%3D%22M24.6774%2018.8282C23.9167%2017.8882%2022.9754%2017.0996%2021.9147%2016.5052C24.6428%2015.0172%2026.4932%2012.1172%2026.4932%208.79162C26.4932%203.93597%2022.5542%200%2017.7029%200H0.882812V34.3507L17.2829%2034.355C21.3067%2034.355%2024.7485%2031.8632%2026.1401%2028.3336C24.1294%2024.8262%2024.1529%2021.3312%2024.6768%2018.8276L24.6774%2018.8282ZM13.1373%2024.6444H10.5756V19.6403H13.1373C14.5159%2019.6403%2015.6365%2020.761%2015.6365%2022.1439C15.6365%2023.5268%2014.5159%2024.6444%2013.1373%2024.6444ZM13.3278%2012.7703H11.0468V8.14779H13.3278C14.6012%208.14779%2015.6359%209.18373%2015.6359%2010.4621C15.6359%2011.7405%2014.6012%2012.7703%2013.3278%2012.7703Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M50.7652%2019.1967C49.6142%2013.1623%2044.2947%208.58618%2037.9281%208.58618C30.974%208.58618%2024.8579%2014.1568%2024.8579%2021.6564C24.8579%2028.6724%2030.533%2034.7328%2037.9281%2034.7328C42.067%2034.7328%2045.7624%2032.7976%2048.154%2029.7869C46.3085%2025.8051%2047.7223%2021.5401%2050.7652%2019.1967ZM37.9281%2025.4978C35.8148%2025.4978%2034.0924%2023.7753%2034.0924%2021.6564C34.0924%2019.5375%2035.8148%2017.8225%2037.9281%2017.8225C40.0415%2017.8225%2041.7639%2019.5437%2041.7639%2021.6564C41.7639%2023.7691%2040.0458%2025.4978%2037.9281%2025.4978Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M93.7925%200.0383301V10.0892H91.913C89.1274%2010.0892%2086.5514%2011.0286%2084.5%2012.6125V18.8369C84.5%2019.1059%2084.2816%2019.3242%2084.0126%2019.3242H80.3784C80.2436%2019.3242%2080.1348%2019.4331%2080.1348%2019.5679V23.8144C80.1348%2025.073%2080.3914%2026.3235%2080.9332%2027.459C82.8876%2031.5552%2087.0679%2034.3884%2091.9124%2034.3884H103.118V0.0383301H93.7919H93.7925ZM93.7734%2024.8769H91.746C90.334%2024.8769%2089.1843%2023.7272%2089.1843%2022.3102C89.1843%2020.8933%2090.334%2019.7485%2091.746%2019.7485H93.7734V24.8763V24.8769Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M75.8014%208.79907H84.0252V18.6062C84.0252%2018.7411%2083.9164%2018.8499%2083.7815%2018.8499H80.1455C79.8765%2018.8499%2079.6582%2019.0682%2079.6582%2019.3373V34.425H70.2456V14.3542C70.2456%2011.2866%2072.7325%208.79969%2075.8001%208.79969L75.8014%208.79907Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M64.201%208.78735H51.471L51.5137%2017.0397H60.3721V17.8839H56.0452C51.7394%2017.8839%2047.8164%2021.3109%2047.8164%2026.1127C47.8164%2030.9145%2051.646%2034.3464%2056.0452%2034.3464H69.7692V14.3555C69.7692%2011.2804%2067.2761%208.78735%2064.201%208.78735ZM60.3721%2027.5915H58.798C57.9254%2027.5915%2057.224%2026.8858%2057.224%2026.0174C57.224%2025.1491%2057.9254%2024.4434%2058.798%2024.4434H60.3721V27.5921V27.5915Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://board.fun/cdn/shop/files/Logo_Board_on_Cream_Circle.png?v=1769285334&width=32",
    "ogImage": "http://board.fun/cdn/shop/files/R376_NA_A010C004_250313PO.19_12_18_09_FNL.jpg?v=1753734577&width=1200",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Board'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Shop Now",
      "reasoning": "Button #0 'Shop Now' uses the vibrant brand color #32C992, making it the most prominent CTA. It is action-oriented and likely intended to drive conversions."
    },
    "secondary": {
      "index": 1,
      "text": "Play Trailer",
      "reasoning": "Button #1 'Play Trailer' has a different background color (#EDEDDE) and serves as a secondary action, inviting users to engage with content."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "families and gamers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Board'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Board Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Board Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles