Bun Brand Identity
A complete profile of Bun's visual system — colors, typography, components, and personality — extracted from https://bun.sh. Built for designers, agents, and AI tools.
Primary
#F472B6
Accent
#F472B6
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://bun.sh.
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
heading
Roboto
system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Open Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Bun's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: developers
Bun Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Bun's primary brand color?
Bun's primary brand color is #F472B6. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Bun use?
Bun uses Roboto as the primary typeface across body and headings.
Does Bun use a light or dark theme?
Bun's primary site uses a dark color scheme, with a background of #14151A.
Where can I find Bun's logo?
Bun's logo is available directly on their site (https://bun.sh). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://bun.sh using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bun.
Methodology
Brand data on this page was extracted from https://bun.sh on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bun.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Open Sans",
"role": "body"
}
],
"colors": {
"primary": "#F472B6",
"secondary": "#3B3F4B",
"accent": "#F472B6",
"background": "#14151A",
"textPrimary": "#D1D5DB",
"link": "#9CA3AF"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Oxygen",
"Ubuntu",
"Cantarell",
"Open Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "53.3333px",
"h2": "24px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#14151A",
"textColor": "#D1D5DB",
"borderColor": "#9CA3AF",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#282A35",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;base64, 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",
"favicon": "https://bun.sh/favicon.ico",
"ogImage": null,
"logoHref": "https://bun.com/",
"logoAlt": "Bun logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Bun'. It links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Try it",
"reasoning": "Button #0 with text 'Try it' is likely the primary CTA due to its action-oriented text and prominent placement. It is part of the main color group and stands out as a call-to-action."
},
"secondary": {
"index": 9,
"text": "Ask AI",
"reasoning": "Button #9 with text 'Ask AI' has a different background color (#282A35) and serves as a secondary action, likely providing additional functionality."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": "chakra"
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Bun'. It links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}