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Bunkerhill Health Brand Identity

A complete profile of Bunkerhill Health's visual system — colors, typography, components, and personality — extracted from http://bunkerhillhealth.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#7A7F89
Accent
#BD80C5
Body Font
Aktivgrotesk W Rg
Heading
Aktivgrotesk W Md

Color Palette

Brand palette extracted from http://bunkerhillhealth.com.

primary
#7A7F89
rgb(122, 127, 137)
secondary
#337FD3
rgb(51, 127, 211)
accent
#BD80C5
rgb(189, 128, 197)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#BD80C5
rgb(189, 128, 197)

Typography

Each font links to its Google Fonts page where available.

primary
Aktivgrotesk W Rg
Aktivgrotesk W Rg Google Fonts →
heading
Aktivgrotesk W Md
Aktivgrotesk W Md Google Fonts →
Aktivgrotesk Trial Bd, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Bunkerhill Health logo
Logo
Bunkerhill Health favicon
Favicon
Bunkerhill Health social image
Social Card

UI Components

Live previews rendered using Bunkerhill Health's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderColor #E5E5E5 borderRadius 9px shadow none
buttonSecondary
background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 9px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and organizations

Bunkerhill Health Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Bunkerhill Health's primary brand color?

Bunkerhill Health's primary brand color is #7A7F89. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Bunkerhill Health use?

Bunkerhill Health uses #BD80C5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Bunkerhill Health use?

Bunkerhill Health uses Aktivgrotesk W Rg for body text and Aktivgrotesk W Md for headings. Fonts were detected on http://bunkerhillhealth.com as part of their live design system.

Does Bunkerhill Health use a light or dark theme?

Bunkerhill Health's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Bunkerhill Health's logo?

Bunkerhill Health's logo is available directly on their site (http://bunkerhillhealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://bunkerhillhealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bunkerhill Health.

Methodology

Brand data on this page was extracted from http://bunkerhillhealth.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bunkerhill Health.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktivgrotesk W Rg",
      "role": "body"
    },
    {
      "family": "Aktivgrotesk W Md",
      "role": "heading"
    },
    {
      "family": "Aktivgrotesk Trial Bd",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7A7F89",
    "secondary": "#337FD3",
    "accent": "#BD80C5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#BD80C5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktivgrotesk W Rg",
      "heading": "Aktivgrotesk W Md"
    },
    "fontStacks": {
      "heading": [
        "Aktivgrotesk Trial Bd",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Aktivgrotesk W Rg",
        "sans-serif"
      ],
      "paragraph": [
        "Aktivgrotesk W Rg",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "45px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E5E5E5",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "9px",
      "borderRadiusCorners": {
        "topLeft": "9px",
        "topRight": "9px",
        "bottomRight": "9px",
        "bottomLeft": "9px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/67a3fa24ca341d4536ebfeeb_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 19,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bunkerhill Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Schedule a demo",
      "reasoning": "Button #1 'Schedule a demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a business-focused website."
    },
    "secondary": {
      "index": 2,
      "text": "Security at Bunkerhill Health",
      "reasoning": "Button #2 'Security at Bunkerhill Health' is selected as secondary due to its transparent background, making it less prominent than the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and organizations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bunkerhill Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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