burnt Brand Identity
A complete profile of burnt's visual system — colors, typography, components, and personality — extracted from https://getburnt.ai/. Built for designers, agents, and AI tools.
Primary
#3898EC
Accent
#1A1A17
Body Font
Switzer
Heading
Nyght Serif
Color Palette
Brand palette extracted from https://getburnt.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Switzer
heading
Nyght Serif
Nyght Serif, Times New Roman, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using burnt's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: businesses in food distribution
burnt Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is burnt's primary brand color?
burnt's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does burnt use?
burnt uses #1A1A17 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does burnt use?
burnt uses Switzer for body text and Nyght Serif for headings. Fonts were detected on https://getburnt.ai/ as part of their live design system.
Does burnt use a light or dark theme?
burnt's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find burnt's logo?
burnt's logo is available directly on their site (https://getburnt.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://getburnt.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by burnt.
Methodology
Brand data on this page was extracted from https://getburnt.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by burnt.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Switzer",
"role": "body"
},
{
"family": "Nyght Serif",
"role": "heading"
}
],
"colors": {
"primary": "#3898EC",
"secondary": "#FFFF00",
"accent": "#1A1A17",
"background": "#FFFFFF",
"textPrimary": "#1A1A17",
"link": "#0082F3"
},
"typography": {
"fontFamilies": {
"primary": "Switzer",
"heading": "Nyght Serif"
},
"fontStacks": {
"heading": [
"Nyght Serif",
"Times New Roman",
"sans-serif"
],
"body": [
"Switzer",
"Arial",
"sans-serif"
],
"paragraph": [
"Nyght Serif",
"Times New Roman",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "62px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#1A1A17",
"textColor": "#FFFFFF",
"borderColor": "#1A1A17",
"borderRadius": "1920px",
"borderRadiusCorners": {
"topLeft": "1920px",
"topRight": "1920px",
"bottomRight": "1920px",
"bottomLeft": "1920px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#1A1A17",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2088%2023%22%20fill%3D%22none%22%20class%3D%22u-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M10.218%2022.7818C8.37096%2022.7818%206.87153%2022.3485%205.71987%2021.482C4.56813%2020.5932%203.81846%2019.3265%203.47077%2017.6822H2.68845L2.91663%2014.3492H3.53597C3.53597%2015.4825%203.75325%2016.438%204.18788%2017.2157C4.64416%2017.9933%205.28524%2018.571%206.11103%2018.9487C6.95847%2019.3044%207.95806%2019.4821%209.10981%2019.4821C10.3049%2019.4821%2011.3045%2019.3154%2012.1086%2018.9822C12.9343%2018.6489%2013.5536%2018.0933%2013.9665%2017.3157C14.4012%2016.5379%2014.6184%2015.4936%2014.6184%2014.1825C14.6184%2012.8493%2014.4012%2011.7939%2013.9665%2011.0161C13.5319%2010.2385%2012.9126%209.68293%2012.1086%209.34958C11.3045%208.99406%2010.3267%208.8163%209.17502%208.8163C7.34963%208.8163%205.94805%209.2607%204.97011%2010.1496C4.01399%2011.0161%203.53597%2012.3272%203.53597%2014.0826H2.91663V10.3829H3.73151C4.05746%208.98298%204.76375%207.82753%205.8502%206.91647C6.95847%206.00541%208.47955%205.54992%2010.4136%205.54992C12.0868%205.54992%2013.4884%205.91653%2014.6184%206.64983C15.7702%207.36087%2016.6394%208.36082%2017.226%209.64957C17.8346%2010.9383%2018.1388%2012.4494%2018.1388%2014.1825C18.1388%2015.8714%2017.8346%2017.3711%2017.226%2018.6822C16.6394%2019.971%2015.7484%2020.982%2014.5532%2021.7153C13.3798%2022.4264%2011.9347%2022.7818%2010.218%2022.7818ZM3.24258%2022.4485H0.015625V0.117065H3.53597V16.8157L3.24258%2017.249V22.4485ZM27.3259%2022.7818C25.8053%2022.7818%2024.5442%2022.4707%2023.5454%2021.8485C22.5457%2021.2265%2021.7957%2020.3931%2021.296%2019.3488C20.796%2018.3045%2020.5462%2017.1378%2020.5462%2015.8491V5.88326H24.0338V14.8825C24.0338%2016.4157%2024.4034%2017.5822%2025.1417%2018.3822C25.9029%2019.1599%2027.1411%2019.5487%2028.858%2019.5487C30.662%2019.5487%2031.9767%2019.0932%2032.8021%2018.1822C33.6496%2017.249%2034.0737%2015.8824%2034.0737%2014.0826L34.6924%2014.0492L34.8886%2017.3157H34.1389C33.9866%2018.2488%2033.639%2019.1266%2033.0952%2019.9487C32.5522%2020.7708%2031.8025%2021.4487%2030.8468%2021.982C29.9122%2022.5153%2028.7383%2022.7818%2027.3259%2022.7818ZM37.5937%2022.4485H34.3668V17.249L34.0737%2017.0822V5.88326H37.5937V22.4485ZM44.3125%2022.4485H40.7917V5.88326H44.0186V10.5828L44.3125%2010.7495V22.4485ZM44.3125%2013.1493H43.5302V10.3495H44.2474C44.3988%209.43847%2044.7033%208.62746%2045.16%207.91642C45.6158%207.18311%2046.2248%206.60539%2046.9851%206.18317C47.7674%205.76103%2048.7125%205.54992%2049.8205%205.54992C51.0595%205.54992%2052.0697%205.81656%2052.8521%206.34984C53.6344%206.88312%2054.1993%207.59425%2054.5469%208.48305C54.9165%209.37185%2055.1013%2010.3384%2055.1013%2011.3828V13.5493H51.6139V12.0827C51.6139%2010.8828%2051.3525%2010.0051%2050.8316%209.44964C50.3097%208.8941%2049.4403%208.61637%2048.2233%208.61637C46.8329%208.61637%2045.8332%209.00524%2045.2251%209.7829C44.6161%2010.5606%2044.3125%2011.6827%2044.3125%2013.1493ZM74.2299%2022.4485H70.709V13.4492C70.709%2011.8938%2070.3394%2010.7273%2069.6011%209.94957C68.8839%209.17182%2067.6774%208.78304%2065.9825%208.78304C64.2225%208.78304%2062.9193%209.24962%2062.0709%2010.1829C61.2455%2011.0939%2060.8328%2012.4494%2060.8328%2014.2492L60.2133%2014.2825L60.0505%2011.0161H60.7677C60.9419%2010.0829%2061.2895%209.20517%2061.8105%208.38299C62.3543%207.53863%2063.0926%206.86094%2064.0272%206.34984C64.9837%205.81656%2066.1462%205.54992%2067.5146%205.54992C69.0141%205.54992%2070.2637%205.861%2071.2634%206.48316C72.2631%207.10532%2073.0014%207.93859%2073.4801%208.98298C73.98%2010.0274%2074.2299%2011.1939%2074.2299%2012.4827V22.4485ZM60.8328%2022.4485H57.3128V5.88326H60.5397V11.0828L60.8328%2011.2495V22.4485ZM87.9922%2022.4485H84.2769C82.538%2022.4485%2081.1581%2022.0152%2080.1373%2021.1486C79.1376%2020.2821%2078.6378%2018.8487%2078.6378%2016.849V2.25019H82.1253V16.6491C82.1253%2017.6711%2082.3646%2018.36%2082.8425%2018.7155C83.3203%2019.0489%2084.0595%2019.2154%2085.0592%2019.2154H87.9922V22.4485ZM87.9922%208.88301H75.8993V5.88326H87.9922V8.88301Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/693acaccdd35e920fa3166f6/693acaf003100cc5a5392bdf_Favicon.png",
"ogImage": "https://cdn.prod.website-files.com/693acaccdd35e920fa3166f6/6956a22338fb82358c22b6da_9153a38889fb8aadb809b80d43e10f40_Open%20Graph.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is positioned at the top of the page, which is typical for a main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a demo",
"reasoning": "Button #0 has a dark background (#1A1A17) with a high contrast text color (#FFFFFF), making it stand out as a primary CTA. The text 'Get a demo' is action-oriented, aligning with typical primary CTA language."
},
"secondary": {
"index": 1,
"text": "Get a demo",
"reasoning": "Button #1 has a light background (#FFFFFF) and is less visually prominent than Button #0, making it suitable as a secondary CTA. It also shares the same action-oriented text, 'Get a demo', but with a less vibrant presentation."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "businesses in food distribution"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is positioned at the top of the page, which is typical for a main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}