Bus.com Brand Identity
A complete profile of Bus.com's visual system — colors, typography, components, and personality — extracted from http://www.bus.com. Built for designers, agents, and AI tools.
Primary
#1277FF
Accent
#1277FF
Body Font
Poppins
Heading
Poppins
Color Palette
Brand palette extracted from http://www.bus.com.
Typography
Each font links to its Google Fonts page where available.
primary
Poppins
heading
Poppins
Poppins, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
UI Components
Live previews rendered using Bus.com's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: businesses and event organizers
Bus.com Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Bus.com's primary brand color?
Bus.com's primary brand color is #1277FF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Bus.com use?
Bus.com uses Poppins as the primary typeface across body and headings.
Does Bus.com use a light or dark theme?
Bus.com's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Bus.com's logo?
Bus.com's logo is available directly on their site (http://www.bus.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.bus.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bus.com.
Methodology
Brand data on this page was extracted from http://www.bus.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bus.com.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Poppins",
"role": "body"
}
],
"colors": {
"primary": "#1277FF",
"secondary": "#474A56",
"accent": "#1277FF",
"background": "#FFFFFF",
"textPrimary": "#3A4046",
"link": "#23D5D6"
},
"typography": {
"fontFamilies": {
"primary": "Poppins",
"heading": "Poppins"
},
"fontStacks": {
"heading": [
"Poppins",
"sans-serif"
],
"body": [
"Poppins"
],
"paragraph": [
"Poppins",
"sans-serif"
]
},
"fontSizes": {
"h1": "50px",
"h2": "36px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#1277FF",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#474A56",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20193.8%2040.5%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23333333%22%20d%3D%22M130.7%2025.4c-.4-.5-1-1-1.6-1.2-.7-.3-1.4-.5-2.1-.5-.7%200-1.4.1-2%20.5-.6.3-1.1.7-1.5%201.2-.4.5-.8%201.1-1%201.7-.2.7-.4%201.4-.4%202.1%200%20.7.1%201.4.3%202.1.2.6.6%201.2%201%201.7s1%20.9%201.6%201.2c.6.3%201.4.4%202.1.4.7%200%201.4-.1%202.1-.4.7-.2%201.2-.6%201.7-1.2l3.9%204.7c-1%20.9-2.1%201.6-3.4%202-1.4.5-2.9.7-4.4.7-1.6%200-3.2-.2-4.7-.8-1.4-.5-2.7-1.2-3.8-2.2-1.1-1-2-2.2-2.5-3.6-1.2-3-1.2-6.4%200-9.4.6-1.4%201.5-2.6%202.5-3.6%201.1-1%202.4-1.8%203.8-2.3%201.5-.5%203.1-.8%204.7-.8.8%200%201.5.1%202.3.2.7.1%201.5.3%202.2.6.7.2%201.3.5%201.9.9.6.3%201.1.7%201.5%201.2l-4.2%204.8zm26.9-1c-.6-1.4-1.5-2.6-2.6-3.5-1.1-1-2.4-1.7-3.8-2.2-3-1-6.2-1-9.1%200-1.4.5-2.7%201.2-3.8%202.2-1.1%201-1.9%202.2-2.5%203.5-.6%201.5-1%203.1-.9%204.7%200%201.6.3%203.2.9%204.7.6%201.4%201.5%202.6%202.5%203.6%201.1%201%202.4%201.8%203.8%202.3%202.9%201.1%206.2%201.1%209.1%200%201.4-.5%202.7-1.3%203.8-2.3%201.1-1%202-2.2%202.6-3.6.6-1.5%201-3.1.9-4.7%200-1.7-.3-3.3-.9-4.7zm-6.2%206.5c-.2.6-.6%201.2-1%201.6-.4.5-1%20.9-1.6%201.2-1.4.6-3%20.6-4.4%200-.6-.3-1.1-.7-1.6-1.2-.4-.5-.8-1-1-1.6-.4-1.2-.4-2.5%200-3.7.4-1.2%201.3-2.2%202.5-2.7%201.4-.6%203-.6%204.4%200%20.6.3%201.1.6%201.6%201.1.4.5.8%201%201%201.6.2.6.3%201.2.3%201.8.1.7%200%201.3-.2%201.9zM58.7%2010.6v14c0%20.9-.1%201.8-.4%202.7-.3.9-.7%201.7-1.3%202.5-.6.7-1.3%201.3-2.1%201.8-1.8.9-3.9.9-5.8%200-.8-.4-1.5-1-2.1-1.8-.6-.7-1-1.6-1.3-2.5-.3-.9-.4-1.8-.4-2.7v-14h-9v14c0%202.2.4%204.4%201.2%206.5%201.5%203.8%204.5%206.7%208.3%208.2%203.9%201.5%208.2%201.5%2012.1%200%201.9-.7%203.6-1.8%205-3.2.5-.5.9-1%201.4-1.5.5-.7%201-1.4%201.4-2.2l.6-1.2c.7-1.8%201.1-3.7%201.2-5.6v-15h-8.8zm108.4%2010.8c.3-.5.7-.9%201-1.3.4-.4.9-.8%201.4-1.1.6-.3%201.1-.6%201.8-.8%202-.6%204.2-.3%206%20.6%201.1.7%201.9%201.6%202.5%202.7%201.2-2.4%203.8-3.8%206.5-3.7%201.2%200%202.5.2%203.6.8%201.4.8%204%201.7%204%208V40h-6.6V29.5c0-.6%200-1.2-.1-1.8-.1-.5-.2-1-.5-1.5-.2-.4-.5-.8-.9-1-.5-.3-1-.4-1.5-.4-.6%200-1.1.1-1.6.4-.4.2-.8.6-1.1%201-.3.5-.5%201-.7%201.5-.1.6-.2%201.2-.2%201.8V40H174V29c.1-1-.2-2.1-.7-3-.5-.7-1.4-1.2-2.3-1.1-1%200-2%20.5-2.6%201.3-.6%201-1%202.1-.9%203.3V40h-6.8V18.5h6.6l-.2%202.9m-70.4%205.2c-.6-1-1.5-1.9-2.5-2.6-1.1-.7-2.2-1.3-3.4-1.7-1.2-.4-2.4-.8-3.7-1-1.5-.3-3-.7-4.5-1.2-.7-.2-1.2-.8-1.2-1.5%200-.4.1-.7.3-1l.1-.1.2-.2.2-.1c.6-.3%201.2-.5%201.8-.6%202.9-.5%205.9.5%207.8%202.6l5.6-6.3-.2-.2c-1.6-1.2-3.4-2.1-5.3-2.6-3.9-1.2-8-1.4-12-.5-1.5.4-3%20.9-4.4%201.8-1.3.8-2.3%201.9-3.2%203.1-.9%201.4-1.3%203-1.3%204.6%200%201.3.3%202.5.9%203.6.6%201%201.3%201.8%202.2%202.5.9.7%202%201.2%203.1%201.6.9.3%201.8.6%202.8.8.4.1.8.2%201.3.2%201.5.2%202.9.5%204.3.9l.2.1.3.2h.1l.1.2c1%20.8%201.1%202.3.3%203.3-.2.2-.5.4-.8.6-.9.6-2.5.7-5.8-.5l-.2-.1-.6-.2c-2.9-1.1-5.3-3.1-7.1-5.6v.3c-.1%201.8-.5%203.6-1.2%205.3l-.6%201.2c-.4.8-.8%201.5-1.3%202.2l.2.2c1.9%201.6%204.1%202.7%206.4%203.4%202.5.8%205.2%201.2%207.8%201.2%201.7%200%203.4-.2%205-.5s3.1-.9%204.5-1.7c1.3-.8%202.5-1.9%203.3-3.2.9-1.4%201.3-3.1%201.3-4.8.2-1.3-.1-2.6-.8-3.7zM32%2018.7c-.6-1.8-1.6-3.5-2.8-5C26.7%2010.7%2022.9%209%2019%209c-2%200-3.9.4-5.6%201.2-1.3.7-2.5%201.6-3.5%202.8h-.1V0H0v40.5h9.9v-.1c-.8-.6-.9-2.7-.9-3.3v-1.4h.1c1%201.5%202.4%202.8%204.1%203.5%201.8.8%203.7%201.2%205.6%201.2%202.1%200%204.1-.4%206-1.3%201.7-.8%203.2-2%204.4-3.5%201.2-1.5%202.2-3.2%202.8-5%20.7-1.9%201-4%201-6s-.3-4-1-5.9zm-8.1%208.6c-.3.9-.8%201.7-1.4%202.4-.6.7-1.4%201.3-2.3%201.6-1%20.4-2%20.6-3.1.6-2%200-4-.8-5.4-2.3-.6-.7-1.1-1.5-1.5-2.3-.7-1.7-.7-3.6%200-5.3.3-.9.8-1.6%201.5-2.3%201.4-1.5%203.3-2.3%205.4-2.3%201.1%200%202.1.2%203.1.6.9.4%201.6.9%202.3%201.6.6.7%201.1%201.4%201.4%202.3.3.9.5%201.8.5%202.7%200%20.9-.2%201.9-.5%202.7zm78.8%2011.2c.4.5%201%20.9%201.6%201.2%201.4.6%203%20.6%204.4%200%20.6-.3%201.1-.7%201.6-1.2.4-.5.8-1%201-1.6.2-.6.3-1.2.3-1.8%200-.6-.1-1.3-.3-1.8-.2-.6-.6-1.1-1-1.6s-1-.9-1.6-1.1c-1.4-.6-3-.6-4.4%200-1.2.5-2.1%201.5-2.5%202.7-.4%201.2-.4%202.5%200%203.7.1.4.4%201%20.9%201.5z%22%20style%3D%22fill%3A%20rgb(51%2C%2051%2C%2051)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://www.bus.com/wp-content/uploads/2025/01/cropped-download-1-32x32.png",
"ogImage": null,
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Bus.com'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 6,
"text": "Get A Quote Online\narrow_right_alt",
"reasoning": "Button #6 uses the brand's primary color (#1277FF) and has action-oriented text 'Get A Quote Online', making it the most prominent CTA."
},
"secondary": {
"index": 2,
"text": "Call Us 1-855-426-1717\nGet A Quote Online\narrow_right_alt",
"reasoning": "Button #2 has a different background color (#FFFFFF) and provides an alternative contact method, making it a suitable secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and event organizers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Bus.com'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}