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CandorIQ Brand Identity

A complete profile of CandorIQ's visual system — colors, typography, components, and personality — extracted from https://www.candoriq.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#200542
Accent
#E3D2F8
Body Font
Instrument Sans
Heading
Instrument Sans

Color Palette

Brand palette extracted from https://www.candoriq.com/.

primary
#200542
rgb(32, 5, 66)
secondary
#A29AAB
rgb(162, 154, 171)
accent
#E3D2F8
rgb(227, 210, 248)
background
#333333
rgb(51, 51, 51)
textPrimary
#16032E
rgb(22, 3, 46)
link
#16032E
rgb(22, 3, 46)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Instrument Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

CandorIQ logo
Logo
CandorIQ favicon
Favicon
CandorIQ social image
Social Card

UI Components

Live previews rendered using CandorIQ's actual button styles.

buttonPrimary
background #E3D2F8 textColor #16032E borderRadius 8px shadow none
buttonSecondary
background transparent textColor #A29AAB borderColor #D0CDD5 borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

CandorIQ Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is CandorIQ's primary brand color?

CandorIQ's primary brand color is #200542. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does CandorIQ use?

CandorIQ uses #E3D2F8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does CandorIQ use?

CandorIQ uses Instrument Sans as the primary typeface across body and headings.

Does CandorIQ use a light or dark theme?

CandorIQ's primary site uses a dark color scheme, with a background of #333333.

Where can I find CandorIQ's logo?

CandorIQ's logo is available directly on their site (https://www.candoriq.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.candoriq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by CandorIQ.

Methodology

Brand data on this page was extracted from https://www.candoriq.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by CandorIQ.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#200542",
    "secondary": "#A29AAB",
    "accent": "#E3D2F8",
    "background": "#333333",
    "textPrimary": "#16032E",
    "link": "#16032E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E3D2F8",
      "textColor": "#16032E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#A29AAB",
      "borderColor": "#D0CDD5",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67c537d34a5259f41502bab5_Logo.avif",
    "favicon": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88ae7c32403e182338560_Favicon%2032%20x%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88b04e2999f0504e0e475_Web%20cover.png",
    "logoHref": "/",
    "logoAlt": "Logo CandorIQ"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "View all",
      "reasoning": "Button #1 has a vibrant blue background (#E3D2F8) which stands out as a primary CTA. The text 'View all' suggests a broad action, making it suitable as a primary button."
    },
    "secondary": {
      "index": 10,
      "text": "AI Agents for Finance & HR",
      "reasoning": "Button #11 has a transparent background, making it a suitable secondary button. It contrasts with the primary button's vibrant color and serves as a less prominent option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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