Carbon-12 Labs Brand Identity
A complete profile of Carbon-12 Labs's visual system — colors, typography, components, and personality — extracted from https://www.carbon.money. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.carbon.money.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Carbon-12 Labs's actual button styles.
Brand Personality
Carbon-12 Labs Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Carbon-12 Labs's primary brand color?
Carbon-12 Labs's primary brand color is #108BE2. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Carbon-12 Labs use?
Carbon-12 Labs uses #129DFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Carbon-12 Labs use?
Carbon-12 Labs uses Averta as the primary typeface across body and headings.
Does Carbon-12 Labs use a light or dark theme?
Carbon-12 Labs's primary site uses a light color scheme, with a background of #F4F4F4.
Where can I find Carbon-12 Labs's logo?
Carbon-12 Labs's logo is available directly on their site (https://www.carbon.money). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.carbon.money using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Carbon-12 Labs.
Methodology
Brand data on this page was extracted from https://www.carbon.money on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Carbon-12 Labs.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Averta",
"role": "body"
}
],
"colors": {
"primary": "#108BE2",
"accent": "#129DFF",
"background": "#F4F4F4",
"textPrimary": "#129DFF",
"link": "#129DFF"
},
"typography": {
"fontFamilies": {
"primary": "Averta",
"heading": "Averta"
},
"fontStacks": {
"heading": [
"Averta"
],
"body": [
"Averta"
],
"paragraph": [
"Averta"
]
},
"fontSizes": {
"h1": "28px",
"h2": "28px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#129DFF",
"textColor": "#FFFFFF",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "rgba(0, 0, 0, 0.1) 0px 2px 4px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#129DFF",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "rgba(0, 0, 0, 0.1) 0px 2px 4px 0px"
}
},
"images": {
"logo": "https://www.carbon.money/images/brand/carbon-logo-with-wordmark.svg",
"favicon": "https://www.carbon.money/apple-touch-icon.png",
"ogImage": null
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, has a medium size, and the source URL matches the brand name 'Carbon'.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "See Whitepaper",
"reasoning": "Button #2 ('See Whitepaper') uses the vibrant brand color #129DFF and has action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 1,
"text": "Register your Interest",
"reasoning": "Button #1 ('Register your Interest') has a different background color (#FFFFFF) and serves as a secondary action with less prominence."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals interested in cryptocurrency and digital payments"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and the source URL matches the brand name 'Carbon'.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}