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Cashboard Brand Identity

A complete profile of Cashboard's visual system — colors, typography, components, and personality — extracted from https://www.cashboard.co. Built for designers, agents, and AI tools.

Download JSON
Primary
#1C3631
Accent
#2C915E
Body Font
Instrument Sans
Heading
Instrument Sans

Color Palette

Brand palette extracted from https://www.cashboard.co.

primary
#1C3631
rgb(28, 54, 49)
secondary
#0000EE
rgb(0, 0, 238)
accent
#2C915E
rgb(44, 145, 94)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2C915E
rgb(44, 145, 94)
link
#2C915E
rgb(44, 145, 94)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Instrument Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Cashboard favicon
Favicon
Cashboard social image
Social Card

UI Components

Live previews rendered using Cashboard's actual button styles.

buttonPrimary
background #2C915E textColor #0000EE borderRadius 10px shadow rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.063) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.024) 0px 10px 30px -3.75px

Brand Personality

Tone: professional Energy: medium Audience: financial professionals

Cashboard Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Cashboard's primary brand color?

Cashboard's primary brand color is #1C3631. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cashboard use?

Cashboard uses #2C915E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cashboard use?

Cashboard uses Instrument Sans as the primary typeface across body and headings.

Does Cashboard use a light or dark theme?

Cashboard's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://www.cashboard.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cashboard.

Methodology

Brand data on this page was extracted from https://www.cashboard.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cashboard.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Open Sauce One",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1C3631",
    "secondary": "#0000EE",
    "accent": "#2C915E",
    "background": "#FFFFFF",
    "textPrimary": "#2C915E",
    "link": "#2C915E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Open Sauce One",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "54px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2C915E",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.063) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.024) 0px 10px 30px -3.75px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/ZaP586rhUlzp2fOI7gtXk8EYxk.png",
    "ogImage": "https://framerusercontent.com/images/KLHNb9Oj0b8YYIXdZdDvQeMGYk.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The only candidate is a tiny icon-sized image, which is not suitable as a main brand logo. It does not match typical logo characteristics such as being in the header or having a recognizable brand name.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Demo with Founder",
      "reasoning": "Both buttons have the same vibrant green color, which is typically used for primary CTAs. Since they are identical, I selected Button #0 as the primary by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The only candidate is a tiny icon-sized image, which is not suitable as a main brand logo. It does not match typical logo characteristics such as being in the header or having a recognizable brand name.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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