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Cenote Brand Identity

A complete profile of Cenote's visual system — colors, typography, components, and personality — extracted from https://www.joincenote.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#4D7780
Accent
#EE862B
Body Font
DM Sans
Heading
Young Serif

Color Palette

Brand palette extracted from https://www.joincenote.com/.

primary
#4D7780
rgb(77, 119, 128)
secondary
#0F292E
rgb(15, 41, 46)
accent
#EE862B
rgb(238, 134, 43)
background
#FAF8F5
rgb(250, 248, 245)
textPrimary
#124049
rgb(18, 64, 73)
link
#124049
rgb(18, 64, 73)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
Young Serif
Young Serif Google Fonts →
Young Serif, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Cenote favicon
Favicon
Cenote social image
Social Card

UI Components

Live previews rendered using Cenote's actual button styles.

buttonPrimary
background #EE862B textColor #0A2429 borderRadius 12px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 41, 46, 0.1) 0px 4px 20px -4px
buttonSecondary
background #124049 textColor #FBFBF8 borderColor #FAF9F6 borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and businesses looking for HIPAA-compliant AI solutions

Cenote Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Cenote's primary brand color?

Cenote's primary brand color is #4D7780. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cenote use?

Cenote uses #EE862B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cenote use?

Cenote uses DM Sans for body text and Young Serif for headings. Fonts were detected on https://www.joincenote.com/ as part of their live design system.

Does Cenote use a light or dark theme?

Cenote's primary site uses a light color scheme, with a background of #FAF8F5.

How was this brand profile generated?

This profile was extracted from https://www.joincenote.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cenote.

Methodology

Brand data on this page was extracted from https://www.joincenote.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cenote.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Young Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4D7780",
    "secondary": "#0F292E",
    "accent": "#EE862B",
    "background": "#FAF8F5",
    "textPrimary": "#124049",
    "link": "#124049"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Young Serif"
    },
    "fontStacks": {
      "heading": [
        "Young Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EE862B",
      "textColor": "#0A2429",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 41, 46, 0.1) 0px 4px 20px -4px"
    },
    "buttonSecondary": {
      "background": "#124049",
      "textColor": "#FBFBF8",
      "borderColor": "#FAF9F6",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.joincenote.com/favicon.ico",
    "ogImage": "https://www.joincenote.com/logo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. The candidate provided is a small icon related to Y Combinator, not the Cenote brand.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try it out for free",
      "reasoning": "Button #0 ('Try it out for free') is the primary CTA due to its vibrant orange color (#EE862B) and action-oriented text, which is typical for primary actions."
    },
    "secondary": {
      "index": 1,
      "text": "Schedule a Demo",
      "reasoning": "Button #1 ('Schedule a Demo') is selected as secondary because it has a different background color (#124049) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and businesses looking for HIPAA-compliant AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. The candidate provided is a small icon related to Y Combinator, not the Cenote brand.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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