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Charge Robotics Brand Identity

A complete profile of Charge Robotics's visual system — colors, typography, components, and personality — extracted from https://chargerobotics.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#1F2937
Accent
#1F2937
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://chargerobotics.com/.

primary
#1F2937
rgb(31, 41, 55)
secondary
#111827
rgb(17, 24, 39)
accent
#1F2937
rgb(31, 41, 55)
background
#FDFFFD
rgb(253, 255, 253)
textPrimary
#000000
rgb(0, 0, 0)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Charge Robotics logo
Logo
Charge Robotics favicon
Favicon

UI Components

Live previews rendered using Charge Robotics's actual button styles.

buttonPrimary
background #1F2937 textColor #F9FAFB borderRadius 5px shadow none

Brand Personality

Tone: professional Energy: medium Audience: technology enthusiasts and professionals

Charge Robotics Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Charge Robotics's primary brand color?

Charge Robotics's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Charge Robotics use?

Charge Robotics uses DM Sans as the primary typeface across body and headings.

Does Charge Robotics use a light or dark theme?

Charge Robotics's primary site uses a light color scheme, with a background of #FDFFFD.

Where can I find Charge Robotics's logo?

Charge Robotics's logo is available directly on their site (https://chargerobotics.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://chargerobotics.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Charge Robotics.

Methodology

Brand data on this page was extracted from https://chargerobotics.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Charge Robotics.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1F2937",
    "secondary": "#111827",
    "accent": "#1F2937",
    "background": "#FDFFFD",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "28px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F2937",
      "textColor": "#F9FAFB",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://chargerobotics.com/favicon/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Layer_2"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "The button with text 'Learn More' has a vibrant background color (#1F2937) which aligns with the brand's primary color, making it the main call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology enthusiasts and professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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