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Chunkr Brand Identity

A complete profile of Chunkr's visual system — colors, typography, components, and personality — extracted from https://chunkr.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#2A1F10
Accent
#FF9500
Body Font
Segoe UI
Heading
Segoe UI

Color Palette

Brand palette extracted from https://chunkr.ai/.

primary
#2A1F10
rgb(42, 31, 16)
secondary
#FFCC00
rgb(255, 204, 0)
accent
#FF9500
rgb(255, 149, 0)
background
#121212
rgb(18, 18, 18)
textPrimary
#121212
rgb(18, 18, 18)
link
#FF9500
rgb(255, 149, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Segoe UI
heading
Segoe UI
Prata, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Chunkr logo
Logo
Chunkr favicon
Favicon
Chunkr social image
Social Card

UI Components

Live previews rendered using Chunkr's actual button styles.

buttonPrimary
background #121212 textColor #E7E7E7 borderColor #F2F2F2 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers looking for document intelligence solutions

Chunkr Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Chunkr's primary brand color?

Chunkr's primary brand color is #2A1F10. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Chunkr use?

Chunkr uses #FF9500 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Chunkr use?

Chunkr uses Segoe UI as the primary typeface across body and headings.

Does Chunkr use a light or dark theme?

Chunkr's primary site uses a dark color scheme, with a background of #121212.

Where can I find Chunkr's logo?

Chunkr's logo is available directly on their site (https://chunkr.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://chunkr.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chunkr.

Methodology

Brand data on this page was extracted from https://chunkr.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Chunkr.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2A1F10",
    "secondary": "#FFCC00",
    "accent": "#FF9500",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#FF9500"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Prata",
        "serif"
      ],
      "body": [
        "JetBrains Mono",
        "monospace"
      ],
      "paragraph": [
        "JetBrains Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#121212",
      "textColor": "#E7E7E7",
      "borderColor": "#F2F2F2",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2228%22%20height%3D%2228%22%20viewBox%3D%220%200%2028%2028%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M5.84%2011.04C6.56691%2011.331%207.36323%2011.4022%208.13024%2011.2449C8.89725%2011.0875%209.60122%2010.7085%2010.1549%2010.1549C10.7085%209.60122%2011.0875%208.89725%2011.2449%208.13024C11.4022%207.36323%2011.331%206.56691%2011.04%205.84C11.8857%205.61229%2012.6334%205.11328%2013.1681%204.41958C13.7028%203.72588%2013.9951%202.87585%2014%202C16.3734%202%2018.6934%202.70379%2020.6668%204.02236C22.6402%205.34094%2024.1783%207.21508%2025.0866%209.4078C25.9948%2011.6005%2026.2324%2014.0133%2025.7694%2016.3411C25.3064%2018.6689%2024.1635%2020.807%2022.4853%2022.4853C20.807%2024.1635%2018.6689%2025.3064%2016.3411%2025.7694C14.0133%2026.2324%2011.6005%2025.9948%209.4078%2025.0866C7.21508%2024.1783%205.34094%2022.6402%204.02236%2020.6668C2.70379%2018.6934%202%2016.3734%202%2014C2.87585%2013.9951%203.72588%2013.7028%204.41958%2013.1681C5.11328%2012.6334%205.61229%2011.8857%205.84%2011.04Z%22%20stroke%3D%22url(%23paint0_linear_15_3)%22%20stroke-width%3D%223%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20url(%26quot%3B%23paint0_linear_15_3%26quot%3B)%20!important%3B%20stroke-width%3A%203px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20stroke-linejoin%3A%20round%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3ClinearGradient%20id%3D%22paint0_linear_15_3%22%20x1%3D%2214%22%20y1%3D%222%22%20x2%3D%2221.1351%22%20y2%3D%2226.1081%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.612553%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22white%22%20stop-opacity%3D%220.8%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://chunkr.ai/favicon.svg",
    "ogImage": "https://www.chunkr.ai/og-image.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is labeled as 'btn-primary' and typically represents the main call-to-action, encouraging users to begin using the service."
    },
    "secondary": {
      "index": 1,
      "text": "Book Demo",
      "reasoning": "The 'Book Demo' button is labeled as 'btn-secondary', indicating a less prominent action compared to 'Get Started'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers looking for document intelligence solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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