Clarus Brand Identity
A complete profile of Clarus's visual system — colors, typography, components, and personality — extracted from https://www.clarus.finance. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.clarus.finance.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Clarus's actual button styles.
Brand Personality
Clarus Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Clarus's primary brand color?
Clarus's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Clarus use?
Clarus uses #104127 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Clarus use?
Clarus uses Inter for body text and Inter Display for headings. Fonts were detected on https://www.clarus.finance as part of their live design system.
Does Clarus use a light or dark theme?
Clarus's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://www.clarus.finance using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clarus.
Methodology
Brand data on this page was extracted from https://www.clarus.finance on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clarus.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter Display",
"role": "heading"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Georgia",
"role": "unknown"
},
{
"family": "Geist",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#104127",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#104127"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter Display"
},
"fontStacks": {
"heading": [
"Georgia",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Georgia",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "37px",
"body": "35px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#000000",
"textColor": "#0000EE",
"borderRadius": "48px",
"borderRadiusCorners": {
"topLeft": "48px",
"topRight": "48px",
"bottomRight": "48px",
"bottomLeft": "48px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "48px",
"borderRadiusCorners": {
"topLeft": "48px",
"topRight": "48px",
"bottomRight": "48px",
"bottomLeft": "48px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png",
"ogImage": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "get started",
"reasoning": "Button #0 has a dark background (#000000) which contrasts strongly with the page's light theme, making it stand out as a primary CTA. The text 'get started' is action-oriented, reinforcing its role as a primary button."
},
"secondary": {
"index": 1,
"text": "get started",
"reasoning": "Button #1 has a light background (#FFFFFF), which is less prominent compared to the dark background of Button #0. This makes it suitable as a secondary button, providing a less dominant visual cue."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "financial professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}