Codecademy Brand Identity
A complete profile of Codecademy's visual system — colors, typography, components, and personality — extracted from http://codecademy.com. Built for designers, agents, and AI tools.
Primary
#10162F
Accent
#FFD300
Body Font
Apercu
Heading
Apercu
Color Palette
Brand palette extracted from http://codecademy.com.
Typography
Each font links to its Google Fonts page where available.
primary
Apercu
heading
Apercu
Apercu, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Codecademy's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: aspiring coders and tech learners
Codecademy Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Codecademy's primary brand color?
Codecademy's primary brand color is #10162F. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Codecademy use?
Codecademy uses #FFD300 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Codecademy use?
Codecademy uses Apercu as the primary typeface across body and headings.
Does Codecademy use a light or dark theme?
Codecademy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Codecademy's logo?
Codecademy's logo is available directly on their site (http://codecademy.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://codecademy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Codecademy.
Methodology
Brand data on this page was extracted from http://codecademy.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Codecademy.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Apercu",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Ubuntu",
"role": "body"
},
{
"family": "Cantarell",
"role": "body"
},
{
"family": "Fira Sans",
"role": "body"
}
],
"colors": {
"primary": "#10162F",
"secondary": "#3A10E5",
"accent": "#FFD300",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FFD300"
},
"typography": {
"fontFamilies": {
"primary": "Apercu",
"heading": "Apercu"
},
"fontStacks": {
"heading": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "76px",
"h2": "22px",
"body": "26px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#0A0A0A",
"textColor": "#FFFFFF",
"borderColor": "#333333",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFD300",
"textColor": "#10162F",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#10162F",
"borderColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://www.codecademy.com/favicon.ico",
"ogImage": "https://images.codecademy.com/social/logo-codecademy-social.png",
"logoHref": "/",
"logoAlt": "Codecademy Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Codecademy'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "More ways to sign up",
"reasoning": "Button #0 uses a vibrant brand color (#FFD300) which is typically used for primary CTAs. The text 'More ways to sign up' suggests an action-oriented purpose."
},
"secondary": {
"index": 1,
"text": "GoogleSign up with Google",
"reasoning": "Button #1 has a white background, making it less prominent than the primary button. It serves as a secondary option with a specific sign-up method."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "aspiring coders and tech learners"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Codecademy'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}