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Confident LIMS Brand Identity

A complete profile of Confident LIMS's visual system — colors, typography, components, and personality — extracted from https://confidentlims.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#565467
Accent
#1C1739
Body Font
Work Sans
Heading
Work Sans

Color Palette

Brand palette extracted from https://confidentlims.com.

primary
#565467
rgb(86, 84, 103)
secondary
#E7F8FF
rgb(231, 248, 255)
accent
#1C1739
rgb(28, 23, 57)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1C1739
rgb(28, 23, 57)
link
#1C1739
rgb(28, 23, 57)

Typography

Each font links to its Google Fonts page where available.

primary
Work Sans
heading
Work Sans
Work Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Confident LIMS logo
Logo
Confident LIMS favicon
Favicon
Confident LIMS social image
Social Card

UI Components

Live previews rendered using Confident LIMS's actual button styles.

buttonPrimary
background #1C1739 textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #E7F8FF textColor #1C1739 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: laboratory professionals

Confident LIMS Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Confident LIMS's primary brand color?

Confident LIMS's primary brand color is #565467. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Confident LIMS use?

Confident LIMS uses #1C1739 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Confident LIMS use?

Confident LIMS uses Work Sans as the primary typeface across body and headings.

Does Confident LIMS use a light or dark theme?

Confident LIMS's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Confident LIMS's logo?

Confident LIMS's logo is available directly on their site (https://confidentlims.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://confidentlims.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Confident LIMS.

Methodology

Brand data on this page was extracted from https://confidentlims.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Confident LIMS.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Work Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#565467",
    "secondary": "#E7F8FF",
    "accent": "#1C1739",
    "background": "#FFFFFF",
    "textPrimary": "#1C1739",
    "link": "#1C1739"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "Work Sans",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C1739",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E7F8FF",
      "textColor": "#1C1739",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/64d9e16fc8e3963295162d90_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64d6509bb299ffdf28c03cc4/65005f8a7d905db39561eff8_fav32.png",
    "ogImage": "https://confident-brand-assets.s3.us-west-1.amazonaws.com/Confident_Logo_Color_Main.png",
    "logoHref": "/",
    "logoAlt": "confident logo image"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Confident LIMS'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get a Demo",
      "reasoning": "Button #1 'Get a Demo' is marked as 'button-primary' and uses the vibrant brand color #1C1739, making it the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "PreferencesDenyAccept All",
      "reasoning": "Button #2 'PreferencesDenyAccept All' uses a different color group (#E7F8FF) and serves a secondary function related to preferences, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "laboratory professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Confident LIMS'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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