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CoreOS Brand Identity

A complete profile of CoreOS's visual system — colors, typography, components, and personality — extracted from http://coreos.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#0066CC

Accent

#EE0000

Body Font

Red Hat Text

Heading

Red Hat Display

Color Palette

Brand palette extracted from http://coreos.com.

primary

#0066CC

rgb(0, 102, 204)

secondary

#004D99

rgb(0, 77, 153)

accent

#EE0000

rgb(238, 0, 0)

background

#000000

rgb(0, 0, 0)

textPrimary

#000000

rgb(0, 0, 0)

link

#EE0000

rgb(238, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary

Red Hat Text

Red Hat Text Google Fonts →

heading

Red Hat Display

Red Hat Display Google Fonts →

RedHatDisplay, Red Hat Display, Helvetica, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using CoreOS's actual button styles.

input

background transparent textColor #151515 borderColor null borderRadius 4px shadow none

buttonPrimary

background #C7C7C7 textColor #4D4D4D borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: IT professionals and enterprises

CoreOS Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: redhat.com

Source: coreos.com

Image: redhat.com

Source: coreos.com

Image: redhat.com

Source: coreos.com

Image: redhat.com

Source: coreos.com

Image: redhat.com

Source: coreos.com

Image: redhat.com

Source: coreos.com

Frequently Asked Questions

What is CoreOS's primary brand color?

CoreOS's primary brand color is #0066CC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does CoreOS use?

CoreOS uses #EE0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does CoreOS use?

CoreOS uses Red Hat Text for body text and Red Hat Display for headings. Fonts were detected on http://coreos.com as part of their live design system.

Does CoreOS use a light or dark theme?

CoreOS's primary site uses a light color scheme, with a background of #000000.

Where can I find CoreOS's logo?

CoreOS's logo is available directly on their site (http://coreos.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://coreos.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by CoreOS.

Methodology

Brand data on this page was extracted from http://coreos.com on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by CoreOS.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/coreos.json GET /branding/coreos/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Red Hat Text",
      "role": "body"
    },
    {
      "family": "Red Hat Display",
      "role": "heading"
    },
    {
      "family": "Overpass",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0066CC",
    "secondary": "#004D99",
    "accent": "#EE0000",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#EE0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Red Hat Text",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "RedHatDisplay",
        "Red Hat Display",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "RedHatText",
        "Red Hat Text",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "RedHatText",
        "Red Hat Text",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#151515",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C7C7C7",
      "textColor": "#4D4D4D",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20613%20145%22%20class%3D%22redhat-logo%22%20style%3D%22margin%3A0%3B%20width%3A%20135px%3B%20display%3Ablock%22%20height%3D%2232%22%20width%3D%22135%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ERed%20Hat%3C%2Ftitle%3E%3Cpath%20d%3D%22M127.47%2083.49c12.51%200%2030.61-2.58%2030.61-17.46a14%2014%200%200%200-.31-3.42l-7.45-32.36c-1.72-7.12-3.23-10.35-15.73-16.6C124.89%208.69%20103.76.5%2097.51.5%2091.69.5%2090%208%2083.06%208c-6.68%200-11.64-5.6-17.89-5.6-6%200-9.91%204.09-12.93%2012.5%200%200-8.41%2023.72-9.49%2027.16a6.43%206.43%200%200%200-.22%201.94c0%209.22%2036.3%2039.45%2084.94%2039.45M160%2072.07c1.73%208.19%201.73%209.05%201.73%2010.13%200%2014-15.74%2021.77-36.43%2021.77-46.76.03-87.72-27.37-87.72-45.48a18.45%2018.45%200%200%201%201.51-7.33C22.27%2052%20.5%2055%20.5%2074.22c0%2031.48%2074.59%2070.28%20133.65%2070.28%2045.28%200%2056.7-20.48%2056.7-36.65%200-12.72-11-27.16-30.83-35.78%22%20fill%3D%22%23e00%22%20style%3D%22fill%3A%20rgb(238%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M160%2072.07c1.73%208.19%201.73%209.05%201.73%2010.13%200%2014-15.74%2021.77-36.43%2021.77-46.76.03-87.72-27.37-87.72-45.48a18.45%2018.45%200%200%201%201.51-7.33l3.66-9.06a6.43%206.43%200%200%200-.22%201.9c0%209.22%2036.3%2039.45%2084.94%2039.45%2012.51%200%2030.61-2.58%2030.61-17.46a14%2014%200%200%200-.31-3.42Z%22%2F%3E%3Cpath%20d%3D%22M579.74%2092.8c0%2011.89%207.15%2017.67%2020.19%2017.67a52.11%2052.11%200%200%200%2011.89-1.68V95a24.84%2024.84%200%200%201-7.68%201.16c-5.37%200-7.36-1.68-7.36-6.73V68.3h15.56V54.1h-15.56v-18l-17%203.68V54.1h-11.29v14.2h11.25Zm-53%20.32c0-3.68%203.69-5.47%209.26-5.47a43.12%2043.12%200%200%201%2010.1%201.26v7.15a21.51%2021.51%200%200%201-10.63%202.63c-5.46%200-8.73-2.1-8.73-5.57m5.2%2017.56c6%200%2010.84-1.26%2015.36-4.31v3.37h16.82V74.08c0-13.56-9.14-21-24.39-21-8.52%200-16.94%202-26%206.1l6.1%2012.52c6.52-2.74%2012-4.42%2016.83-4.42%207%200%2010.62%202.73%2010.62%208.31v2.73a49.53%2049.53%200%200%200-12.62-1.58c-14.31%200-22.93%206-22.93%2016.73%200%209.78%207.78%2017.24%2020.19%2017.24m-92.44-.94h18.09V80.92h30.29v28.82H506V36.12h-18.07v28.29h-30.29V36.12h-18.09Zm-68.86-27.9c0-8%206.31-14.1%2014.62-14.1A17.22%2017.22%200%200%201%20397%2072.09v19.45A16.36%2016.36%200%200%201%20385.24%2096c-8.2%200-14.62-6.1-14.62-14.09m26.61%2027.87h16.83V32.44l-17%203.68v20.93a28.3%2028.3%200%200%200-14.2-3.68c-16.19%200-28.92%2012.51-28.92%2028.5a28.25%2028.25%200%200%200%2028.4%2028.6%2025.12%2025.12%200%200%200%2014.93-4.83ZM320%2067c5.36%200%209.88%203.47%2011.67%208.83h-23.2C310.15%2070.3%20314.36%2067%20320%2067m-28.67%2015c0%2016.2%2013.25%2028.82%2030.28%2028.82%209.36%200%2016.2-2.53%2023.25-8.42l-11.26-10c-2.63%202.74-6.52%204.21-11.14%204.21a14.39%2014.39%200%200%201-13.68-8.83h39.65v-4.23c0-17.67-11.88-30.39-28.08-30.39a28.57%2028.57%200%200%200-29%2028.81M262%2051.58c6%200%209.36%203.78%209.36%208.31S268%2068.2%20262%2068.2h-17.89V51.58Zm-36%2058.16h18.09V82.92h13.77l13.89%2026.82H292l-16.2-29.45a22.27%2022.27%200%200%200%2013.88-20.72c0-13.25-10.41-23.45-26-23.45H226Z%22%20fill%3D%22%23151515%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.redhat.com/favicon.ico",
    "ogImage": "https://www.redhat.com/themes/custom/rhdc/img/red-hat-social-share.jpg",
    "logoHref": "/en",
    "logoAlt": "Red Hat"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 12,
    "reasoning": "Selected #14 because it is visible, medium-sized, and matches the brand name 'Red Hat'. It is the most prominent logo that aligns with the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Submit",
      "reasoning": "The button labeled 'Submit' is styled with the class 'pf-m-primary', indicating it is intended as a primary action. However, its neutral color (#C7C7C7) suggests a lack of emphasis, but given the lack of other buttons, it is the default primary."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There are no other buttons available to classify as secondary, hence returning -1."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 14,
        "selectedLogoReasoning": "Selected #14 because it is visible, medium-sized, and matches the brand name 'Red Hat'. It is the most prominent logo that aligns with the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

CoreOS Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

CoreOS Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles