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Cranston AI Brand Identity

A complete profile of Cranston AI's visual system — colors, typography, components, and personality — extracted from https://www.cranstonai.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#101828
Accent
#29333E
Body Font
CustomSans
Heading
CustomSerif

Color Palette

Brand palette extracted from https://www.cranstonai.com/.

primary
#101828
rgb(16, 24, 40)
secondary
#4A5565
rgb(74, 85, 101)
accent
#29333E
rgb(41, 51, 62)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2C2C2E
rgb(44, 44, 46)
link
#99A1AF
rgb(153, 161, 175)

Typography

Each font links to its Google Fonts page where available.

primary
CustomSans
heading
CustomSerif
CustomSerif Google Fonts →
CustomSerif, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Cranston AI logo
Logo
Cranston AI favicon
Favicon
Cranston AI social image
Social Card

UI Components

Live previews rendered using Cranston AI's actual button styles.

input
background transparent textColor #101828 borderColor null borderRadius 0px shadow none
buttonPrimary
background #29333E textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #D5E5FF textColor #51A2FF borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: accounting and finance professionals

Cranston AI Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Cranston AI's primary brand color?

Cranston AI's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cranston AI use?

Cranston AI uses #29333E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cranston AI use?

Cranston AI uses CustomSans for body text and CustomSerif for headings. Fonts were detected on https://www.cranstonai.com/ as part of their live design system.

Does Cranston AI use a light or dark theme?

Cranston AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Cranston AI's logo?

Cranston AI's logo is available directly on their site (https://www.cranstonai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.cranstonai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cranston AI.

Methodology

Brand data on this page was extracted from https://www.cranstonai.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cranston AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "CustomSans",
      "role": "body"
    },
    {
      "family": "CustomSerif",
      "role": "heading"
    },
    {
      "family": "GeistMono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#4A5565",
    "accent": "#29333E",
    "background": "#FFFFFF",
    "textPrimary": "#2C2C2E",
    "link": "#99A1AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "CustomSans",
      "heading": "CustomSerif"
    },
    "fontStacks": {
      "heading": [
        "CustomSerif",
        "sans-serif"
      ],
      "body": [
        "CustomSans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "CustomSans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#101828",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#29333E",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D5E5FF",
      "textColor": "#51A2FF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cranston.ai/favicon.ico",
    "ogImage": "/static/og_image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Cranston'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' has a vibrant, brand-like color (#29333E) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Financials",
      "reasoning": "Button #3 with text 'Financials' has a distinct blue background (#D5E5FF) and serves as a secondary action, fitting the secondary role."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "accounting and finance professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Cranston'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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