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CustomerOS Brand Identity

A complete profile of CustomerOS's visual system — colors, typography, components, and personality — extracted from https://customeros.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#364152
Body Font
IBM Plex Sans
Heading
Inter Display

Color Palette

Brand palette extracted from https://customeros.ai.

primary
#0000EE
rgb(0, 0, 238)
secondary
#5B6870
rgb(91, 104, 112)
accent
#364152
rgb(54, 65, 82)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#282E33
rgb(40, 46, 51)
link
#444F55
rgb(68, 79, 85)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
Inter Display
Inter Display Google Fonts →
IBM Plex Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

CustomerOS logo
Logo
CustomerOS favicon
Favicon
CustomerOS social image
Social Card

UI Components

Live previews rendered using CustomerOS's actual button styles.

input
background #FFFFFF textColor #697586 borderColor null borderRadius 0px shadow none
buttonPrimary
background #364152 textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #282E33 textColor #0000EE borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

CustomerOS Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is CustomerOS's primary brand color?

CustomerOS's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does CustomerOS use?

CustomerOS uses #364152 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does CustomerOS use?

CustomerOS uses IBM Plex Sans for body text and Inter Display for headings. Fonts were detected on https://customeros.ai as part of their live design system.

Does CustomerOS use a light or dark theme?

CustomerOS's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find CustomerOS's logo?

CustomerOS's logo is available directly on their site (https://customeros.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://customeros.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by CustomerOS.

Methodology

Brand data on this page was extracted from https://customeros.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by CustomerOS.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "display"
    },
    {
      "family": "Epilogue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#5B6870",
    "accent": "#364152",
    "background": "#FFFFFF",
    "textPrimary": "#282E33",
    "link": "#444F55"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "58px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#697586",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#364152",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#282E33",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/T42GuDxA4YTA7uVGWvuOmjjNLUQ.png?width=678&height=144",
    "favicon": "https://framerusercontent.com/images/MMlo7zHGsSZCiaS8TXvGlalQQh0.png",
    "ogImage": "https://framerusercontent.com/assets/0lk5ROrFOMF6FNZQs0QCtUxk.png",
    "logoHref": "./",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'CustomerOS'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get my ICP",
      "reasoning": "Button #6 ('Get my ICP') has a vibrant background color (#364152) that stands out as a primary CTA. The text is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #4 ('Start for free') has a different background color (#282E33) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'CustomerOS'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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