D-ID Brand Identity
A complete profile of D-ID's visual system — colors, typography, components, and personality — extracted from http://www.d-id.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.d-id.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using D-ID's actual button styles.
Brand Personality
D-ID Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is D-ID's primary brand color?
D-ID's primary brand color is #FF882E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does D-ID use?
D-ID uses Manrope for body text and Libre Franklin for headings. Fonts were detected on http://www.d-id.com as part of their live design system.
Does D-ID use a light or dark theme?
D-ID's primary site uses a light color scheme, with a background of #F3F3F3.
Where can I find D-ID's logo?
D-ID's logo is available directly on their site (http://www.d-id.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.d-id.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by D-ID.
Methodology
Brand data on this page was extracted from http://www.d-id.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by D-ID.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Manrope",
"role": "body"
},
{
"family": "Libre Franklin",
"role": "heading"
}
],
"colors": {
"primary": "#FF882E",
"secondary": "#497CFF",
"accent": "#FF882E",
"background": "#F3F3F3",
"textPrimary": "#000000",
"link": "#FF0000"
},
"typography": {
"fontFamilies": {
"primary": "Manrope",
"heading": "Libre Franklin"
},
"fontStacks": {
"heading": [
"Manrope",
"sans-serif"
],
"body": [
"Libre Franklin",
"sans-serif"
],
"paragraph": [
"Libre Franklin",
"sans-serif"
]
},
"fontSizes": {
"h1": "60px",
"h2": "40px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#E9E9E9",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FF882E",
"textColor": "#000000",
"borderColor": "#FF882E",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.d-id.com/wp-content/uploads/2023/11/d-id-logo.svg",
"favicon": "https://www.d-id.com/wp-content/uploads/2024/10/D-ID-logo-350x350-1-150x150.png",
"ogImage": "https://www.d-id.com/wp-content/uploads/2024/01/website-preview-image-3.png",
"logoHref": "https://www.d-id.com/",
"logoAlt": "D-id Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'D-ID'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "get started",
"reasoning": "Button #0 with text 'get started' is the primary CTA due to its vibrant brand color (#FF882E) and action-oriented text, making it the most prominent call-to-action."
},
"secondary": {
"index": 0,
"text": "Learn more",
"reasoning": "Button #1 with text 'Learn more' is selected as secondary because it has a different background color (#000000) and serves as a supportive action to the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "tech-savvy professionals and businesses looking for AI video solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'D-ID'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}