Home · Branding · DataRobot

DataRobot Brand Identity

A complete profile of DataRobot's visual system — colors, typography, components, and personality — extracted from https://datarobot.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#81FBA5

Accent

#81FBA5

Body Font

DM Sans

Heading

DM Sans

Color Palette

Brand palette extracted from https://datarobot.com.

primary

#81FBA5

rgb(129, 251, 165)

secondary

#5C41FF

rgb(92, 65, 255)

accent

#81FBA5

rgb(129, 251, 165)

background

#F9FAFB

rgb(249, 250, 251)

textPrimary

#0B0B0B

rgb(11, 11, 11)

link

#A6B0FF

rgb(166, 176, 255)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

DM Sans

DM Sans Google Fonts →

STK Miso, DM Sans, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using DataRobot's actual button styles.

buttonPrimary

background #81FBA5 textColor #0B0B0B borderRadius 6px shadow none

buttonSecondary

background #FFFFFF textColor #231F20 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: high Audience: enterprise businesses

DataRobot Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: datarobot.com

Source: datarobot.com

Image: datarobot.com

Source: datarobot.com

Image: docs.datarobot.com

Source: docs.datarobot.com

Image: datarobot.com

Source: datarobot.com

Image: datarobot.com

Source: datarobot.com

Image: datarobot.com

Source: datarobot.com

Frequently Asked Questions

What is DataRobot's primary brand color?

DataRobot's primary brand color is #81FBA5. It anchors the visual identity across their website, product UI, and marketing materials.

What font does DataRobot use?

DataRobot uses DM Sans as the primary typeface across body and headings.

Does DataRobot use a light or dark theme?

DataRobot's primary site uses a light color scheme, with a background of #F9FAFB.

Where can I find DataRobot's logo?

DataRobot's logo is available directly on their site (https://datarobot.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://datarobot.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by DataRobot.

Methodology

Brand data on this page was extracted from https://datarobot.com on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by DataRobot.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/datarobot.json GET /branding/datarobot/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "STK Miso",
      "role": "unknown"
    },
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans JP",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#81FBA5",
    "secondary": "#5C41FF",
    "accent": "#81FBA5",
    "background": "#F9FAFB",
    "textPrimary": "#0B0B0B",
    "link": "#A6B0FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "STK Miso",
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "STK Miso",
        "DM Sans",
        "Roboto",
        "Noto Sans JP",
        "sans-serif"
      ],
      "paragraph": [
        "STK Miso",
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "36px",
      "body": "78px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#81FBA5",
      "textColor": "#0B0B0B",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#231F20",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.datarobot.com/wp-content/uploads/2024/11/datarobot-favicon-512px-300x300.png",
    "ogImage": "https://www.datarobot.com/wp-content/uploads/2024/11/refresh-2024-featured-image.jpg",
    "logoHref": "https://www.datarobot.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'DataRobot'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try it",
      "reasoning": "Button #2 has a vibrant green background (#81FBA5), which is the brand color, and the text 'Try it' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Try it\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRequest a demo",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and offers a secondary action 'Request a demo', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'DataRobot'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

DataRobot Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

DataRobot Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles