Dear Brightly Brand Identity
A complete profile of Dear Brightly's visual system — colors, typography, components, and personality — extracted from https://www.dearbrightly.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.dearbrightly.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Dear Brightly's actual button styles.
Brand Personality
Dear Brightly Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Dear Brightly's primary brand color?
Dear Brightly's primary brand color is #FFD700. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Dear Brightly use?
Dear Brightly uses #FF0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Dear Brightly use?
Dear Brightly uses Roboto for body text and QueensTrial for headings. Fonts were detected on https://www.dearbrightly.com as part of their live design system.
Does Dear Brightly use a light or dark theme?
Dear Brightly's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Dear Brightly's logo?
Dear Brightly's logo is available directly on their site (https://www.dearbrightly.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.dearbrightly.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dear Brightly.
Methodology
Brand data on this page was extracted from https://www.dearbrightly.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dear Brightly.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "QueensTrial",
"role": "heading"
}
],
"colors": {
"primary": "#FFD700",
"secondary": "#1E73BE",
"accent": "#FF0000",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FF0000"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "QueensTrial"
},
"fontStacks": {
"heading": [
"QueensTrial"
],
"body": [
"Roboto"
],
"paragraph": [
"Roboto"
]
},
"fontSizes": {
"h1": "72px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "transparent",
"textColor": "#000000",
"borderColor": "#000000",
"borderRadius": "200px",
"borderRadiusCorners": {
"topLeft": "200px",
"topRight": "200px",
"bottomRight": "200px",
"bottomLeft": "200px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderColor": "#000000",
"borderRadius": "200px",
"borderRadiusCorners": {
"topLeft": "200px",
"topRight": "200px",
"bottomRight": "200px",
"bottomLeft": "200px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo-Stack-Black-1.png",
"favicon": "https://www.dearbrightly.com/wp-content/uploads/2024/12/cropped-Fav-150x150.png",
"ogImage": "https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo.png",
"logoAlt": "The image shows the text \"DEAR BRIGHTLY\" in bold, capital letters with a small star shape next to it."
},
"__llm_logo_reasoning": {
"selectedIndex": 42,
"reasoning": "Selected #7 because it matches the brand name 'Dear Brightly', is visible, and has a logo-like appearance with the brand name in bold letters.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Get your tailored formula",
"reasoning": "Button #2 with text 'Get your tailored formula' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the core service of the site."
},
"secondary": {
"index": 4,
"text": "View Night Shift",
"reasoning": "Button #4 'View Night Shift' has a different background color (#000000) and serves as a secondary action, likely related to a specific product feature."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "Skincare enthusiasts looking for tailored solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 7,
"selectedLogoReasoning": "Selected #7 because it matches the brand name 'Dear Brightly', is visible, and has a logo-like appearance with the brand name in bold letters.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}