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Delve Brand Identity

A complete profile of Delve's visual system — colors, typography, components, and personality — extracted from https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve. Built for designers, agents, and AI tools.

Download JSON
Primary
#1A9DB4
Accent
#FB4A02
Body Font
Inter Tight
Heading
Overused Grotesk

Color Palette

Brand palette extracted from https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve.

primary
#1A9DB4
rgb(26, 157, 180)
secondary
#6B7280
rgb(107, 114, 128)
accent
#FB4A02
rgb(251, 74, 2)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0C0C0C
rgb(12, 12, 12)
link
#FB4A02
rgb(251, 74, 2)

Typography

Each font links to its Google Fonts page where available.

primary
Inter Tight
Inter Tight Google Fonts →
heading
Overused Grotesk
Overused Grotesk Google Fonts →
Overused Grotesk, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Delve logo
Logo
Delve favicon
Favicon
Delve social image
Social Card

UI Components

Live previews rendered using Delve's actual button styles.

buttonPrimary
background #FB4A02 textColor #FFFFFF borderColor #FB4A02 borderRadius 0px shadow none
buttonSecondary
background #1A9DB4 textColor #FFFFFF borderColor #1A9DB4 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: AI startups and companies seeking compliance solutions

Delve Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Delve's primary brand color?

Delve's primary brand color is #1A9DB4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Delve use?

Delve uses #FB4A02 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Delve use?

Delve uses Inter Tight for body text and Overused Grotesk for headings. Fonts were detected on https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve as part of their live design system.

Does Delve use a light or dark theme?

Delve's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Delve's logo?

Delve's logo is available directly on their site (https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Delve.

Methodology

Brand data on this page was extracted from https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Delve.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "body"
    },
    {
      "family": "Overused Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1A9DB4",
    "secondary": "#6B7280",
    "accent": "#FB4A02",
    "background": "#FFFFFF",
    "textPrimary": "#0C0C0C",
    "link": "#FB4A02"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Overused Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Overused Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter Tight",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "140.8px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FB4A02",
      "textColor": "#FFFFFF",
      "borderColor": "#FB4A02",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A9DB4",
      "textColor": "#FFFFFF",
      "borderColor": "#1A9DB4",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687b4a20de4053855973e651_Logo%20(4).svg",
    "favicon": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/686eca3a79f14f8e1e076948_delve_favicon-small.png",
    "ogImage": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687fc1afd8a23ccb95e140d4_Delve%20OG.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand's favicon and style, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get compliant today",
      "reasoning": "Button #0 with text 'Get compliant today' uses a vibrant brand color (#FB4A02) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "See how much time Delve can save youBook a Demo",
      "reasoning": "Button #1 with text 'See how much time Delve can save youBook a Demo' uses a different vibrant color (#1A9DB4) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "AI startups and companies seeking compliance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand's favicon and style, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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