Home · Branding · Depot

Depot Brand Identity

A complete profile of Depot's visual system — colors, typography, components, and personality — extracted from https://depot.dev. Built for designers, agents, and AI tools.

Download JSON

Primary

#1B2A1E

Accent

#71D083

Body Font

Red Hat Text

Heading

Red Hat Display

Color Palette

Brand palette extracted from https://depot.dev.

primary

#1B2A1E

rgb(27, 42, 30)

secondary

#71D083

rgb(113, 208, 131)

accent

#71D083

rgb(113, 208, 131)

background

#04040B

rgb(4, 4, 11)

textPrimary

#04040B

rgb(4, 4, 11)

link

#70B8FF

rgb(112, 184, 255)

Typography

Each font links to its Google Fonts page where available.

primary

Red Hat Text

Red Hat Text Google Fonts →

heading

Red Hat Display

Red Hat Display Google Fonts →

Red Hat Display, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Depot's actual button styles.

buttonPrimary

background #1B2A1E textColor #71D083 borderColor #366740 borderRadius 10px shadow none

buttonSecondary

background #232225 textColor #B5B2BC borderColor #49474E borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and tech companies

Depot Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: depot.dev

Source: depot.dev

Image: depot.dev

Source: depot.dev

Image: depot.dev

Source: depot.dev

Image: depot.dev

Source: depot.dev

Image: depot.dev

Source: depot.dev

Image: depot.dev

Source: depot.dev

Frequently Asked Questions

What is Depot's primary brand color?

Depot's primary brand color is #1B2A1E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Depot use?

Depot uses #71D083 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Depot use?

Depot uses Red Hat Text for body text and Red Hat Display for headings. Fonts were detected on https://depot.dev as part of their live design system.

Does Depot use a light or dark theme?

Depot's primary site uses a dark color scheme, with a background of #04040B.

Where can I find Depot's logo?

Depot's logo is available directly on their site (https://depot.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://depot.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Depot.

Methodology

Brand data on this page was extracted from https://depot.dev on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Depot.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/depot.json GET /branding/depot/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Red Hat Text",
      "role": "body"
    },
    {
      "family": "Red Hat Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B2A1E",
    "secondary": "#71D083",
    "accent": "#71D083",
    "background": "#04040B",
    "textPrimary": "#04040B",
    "link": "#70B8FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Red Hat Text",
      "heading": "Red Hat Display"
    },
    "fontStacks": {
      "heading": [
        "Red Hat Display",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Red Hat Text",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Red Hat Display",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1B2A1E",
      "textColor": "#71D083",
      "borderColor": "#366740",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#232225",
      "textColor": "#B5B2BC",
      "borderColor": "#49474E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://depot.dev/apple-touch-icon.png",
    "ogImage": "https://depot.dev/depot-social.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Depot'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is selected as the primary CTA because it has action-oriented text 'Get started' and uses a distinct brand color (#1B2A1E) that aligns with the primary brand color scheme."
    },
    "secondary": {
      "index": 16,
      "text": "Sign In",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#232225) and serves a secondary action 'Sign In', which is typical for secondary buttons."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "radix-ui"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Depot'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Depot Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Depot Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles