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Deskimo Brand Identity

A complete profile of Deskimo's visual system — colors, typography, components, and personality — extracted from http://www.deskimo.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFBE00
Accent
#003DBC
Body Font
Inter
Heading
Open Sans

Color Palette

Brand palette extracted from http://www.deskimo.com.

primary
#FFBE00
rgb(255, 190, 0)
secondary
#13AFF0
rgb(19, 175, 240)
accent
#003DBC
rgb(0, 61, 188)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#003DBC
rgb(0, 61, 188)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Open Sans
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Deskimo logo
Logo
Deskimo favicon
Favicon
Deskimo social image
Social Card

Brand Personality

Tone: modern Energy: medium Audience: professionals seeking flexible coworking spaces

Deskimo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Deskimo's primary brand color?

Deskimo's primary brand color is #FFBE00. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Deskimo use?

Deskimo uses #003DBC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Deskimo use?

Deskimo uses Inter for body text and Open Sans for headings. Fonts were detected on http://www.deskimo.com as part of their live design system.

Does Deskimo use a light or dark theme?

Deskimo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Deskimo's logo?

Deskimo's logo is available directly on their site (http://www.deskimo.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.deskimo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Deskimo.

Methodology

Brand data on this page was extracted from http://www.deskimo.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Deskimo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFBE00",
    "secondary": "#13AFF0",
    "accent": "#003DBC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#003DBC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "54.93px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22210%22%20height%3D%2230%22%20viewBox%3D%220%200%20210%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M0%2012.8406H16.0013C21.3016%2012.8406%2023.1649%2014.5027%2023.1649%2018.5757V23.5827C23.1649%2027.6558%2021.3025%2029.3179%2016.0013%2029.3179H0V12.8406ZM5.30222%2025.0851H14.7117C16.9793%2025.0851%2017.8637%2024.4697%2017.8637%2022.1255V19.8958C17.8637%2017.5516%2016.9793%2016.9362%2014.7117%2016.9362H5.30222V25.0851Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M30.5887%2012.8406H45.2936V16.6656H31.6821V19.3039H44.5758V22.7174H31.6821V25.3576H45.6041V29.3179H30.5887C28.264%2029.3179%2026.3789%2027.5214%2026.3789%2025.3059V16.8516C26.3799%2014.6361%2028.264%2012.8406%2030.5887%2012.8406Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M48.5039%2023.9237H53.8061C53.8298%2025.677%2054.5702%2025.8142%2056.0984%2025.8142H62.5926C63.7165%2025.8142%2064.8621%2025.6995%2064.8621%2024.4264C64.8621%2022.9917%2064.242%2022.9015%2057.4106%2022.9015C49.4346%2022.9015%2048.5286%2021.9901%2048.5286%2017.9387C48.5286%2014.9593%2048.8145%2012.6592%2055.5009%2012.6592H62.9031C69.0167%2012.6592%2069.5905%2014.6398%2069.5905%2017.529V18.0533H64.2883C64.2883%2016.8469%2064.1463%2016.347%2061.7102%2016.347H55.8361C54.6422%2016.347%2053.8298%2016.7322%2053.8298%2017.6201C53.8298%2019.0549%2054.4756%2019.1009%2060.1593%2019.0765C68.3976%2019.0539%2070.3073%2019.5322%2070.3073%2024.3334C70.3073%2028.772%2068.7328%2029.5001%2061.6875%2029.5001H55.2633C50.4392%2029.5001%2048.5039%2028.6367%2048.5039%2025.0616V23.9237Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M73.5908%2012.8406H78.893V18.8943H79.9845C81.2405%2018.8943%2082.4473%2018.4348%2083.3582%2017.6108L88.6269%2012.8406H95.2729L86.4767%2020.8974L96.3713%2029.3179H89.4373L83.1778%2024.1352C82.2865%2023.3976%2081.1459%2022.9908%2079.9657%2022.9908H78.8921V29.317H73.5898V12.8406H73.5908Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M98.6562%2012.8406H103.958V29.3179H98.6562V12.8406Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M107.83%2012.8406H115.974L121.968%2023.4456L127.96%2012.8406H136.104V29.3179H130.946L130.908%2019.8592C130.905%2019.2175%20130.011%2018.9967%20129.682%2019.5567L123.949%2029.3179H119.984L114.252%2019.5567C113.923%2018.9967%20113.029%2019.2175%20113.026%2019.8592L112.988%2029.3179H107.83V12.8406Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M139.326%2018.6217C139.326%2013.796%20142.167%2012.6582%20146.942%2012.6582H155.444C160.222%2012.6582%20163.062%2013.796%20163.062%2018.6217V23.5375C163.062%2028.3613%20160.222%2029.4992%20155.444%2029.4992H146.942C142.167%2029.4992%20139.326%2028.3613%20139.326%2023.5375V18.6217ZM144.77%2021.9666C144.77%2024.3569%20145.295%2025.2673%20147.802%2025.2673H154.584C157.092%2025.2673%20157.618%2024.3578%20157.618%2021.9666V20.1917C157.618%2018.1444%20157.092%2016.891%20154.298%2016.891H148.09C145.296%2016.891%20144.77%2018.1434%20144.77%2020.1917V21.9666Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M193.377%2023.1363H180.143V16.4644C180.143%2012.023%20177.668%2010.7931%20173.467%2010.6729V29.4991H199.454C199.327%2025.4956%20198.037%2023.1363%20193.377%2023.1363Z%22%20fill%3D%22%23FFBE00%22%20style%3D%22fill%3A%20rgb(255%2C%20190%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M196.629%207.1879H196.626C190.377%203.01994%20182.299%200.5%20173.467%200.5V6.85717C173.467%206.85717%20174.144%206.84307%20175.291%206.91448C179.407%207.10615%20183.293%207.94238%20186.776%209.28973C186.781%209.29161%20186.785%209.29349%20186.79%209.29537C187.807%209.68905%20189.337%209.90985%20190.904%209.90985H191.226H200.185C199.081%208.93833%20197.892%208.0307%20196.629%207.1879Z%22%20fill%3D%22%23003DBC%22%20style%3D%22fill%3A%20rgb(0%2C%2061%2C%20188)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M209.999%2029.499C209.999%2023.6548%20207.737%2017.5974%20203.873%2013.094H183.846V19.4737H194.108C200.741%2019.4737%20203.099%2023.4453%20203.295%2029.1232C203.3%2029.2256%20203.311%2029.3223%20203.313%2029.4266C203.313%2029.4266%20203.313%2029.4727%20203.313%2029.499H209.999Z%22%20fill%3D%22%23FFBE00%22%20style%3D%22fill%3A%20rgb(255%2C%20190%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://production-deskimo-wordpress.s3.ap-southeast-1.amazonaws.com/wp-content/uploads/2021/04/13103332/cropped-favicon-32x32.png",
    "ogImage": "https://www.deskimo.com/wp-content/plugins/deskimo/public/assets/images/deskimo-default-image.jpg",
    "logoHref": "https://www.deskimo.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #1 because it is a medium-sized logo located in the header, visible, and links to the homepage, which aligns with the brand Deskimo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking flexible coworking spaces"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized logo located in the header, visible, and links to the homepage, which aligns with the brand Deskimo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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