Directed Edge Brand Identity
A complete profile of Directed Edge's visual system — colors, typography, components, and personality — extracted from http://directededge.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://directededge.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Directed Edge's actual button styles.
Brand Personality
Directed Edge Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Directed Edge's primary brand color?
Directed Edge's primary brand color is #0088CC. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Directed Edge use?
Directed Edge uses #006DCC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Directed Edge use?
Directed Edge uses Helvetica Neue as the primary typeface across body and headings.
Does Directed Edge use a light or dark theme?
Directed Edge's primary site uses a light color scheme, with a background of #F9F9F9.
Where can I find Directed Edge's logo?
Directed Edge's logo is available directly on their site (http://directededge.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://directededge.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Directed Edge.
Methodology
Brand data on this page was extracted from http://directededge.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Directed Edge.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#0088CC",
"secondary": "#B94A48",
"accent": "#006DCC",
"background": "#F9F9F9",
"textPrimary": "#999999",
"link": "#006DCC"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Helvetica Neue"
},
"fontStacks": {
"heading": [
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "30px",
"h2": "30px",
"body": "15.6px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#006DCC",
"textColor": "#FFFFFF",
"borderColor": "#E0E0E0",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
}
},
"images": {
"logo": "https://www.directededge.com/images/directededge-logo.png",
"favicon": null,
"ogImage": null,
"logoHref": "https://www.directededge.com/",
"logoAlt": "Directed Edge"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Sign up in Shopify's App Store",
"reasoning": "The button uses a vibrant blue color (#006DCC) which is a strong indicator of a primary call-to-action. The text 'Sign up in Shopify's App Store' is action-oriented, further supporting its role as the primary CTA."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button detected, so no secondary button is available with a different color."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses using Shopify"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}