Dots 💸 Brand Identity
A complete profile of Dots 💸's visual system — colors, typography, components, and personality — extracted from https://usedots.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://usedots.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Dots 💸's actual button styles.
Brand Personality
Dots 💸 Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Dots 💸's primary brand color?
Dots 💸's primary brand color is #F5F543. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Dots 💸 use?
Dots 💸 uses #3E0D1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Dots 💸 use?
Dots 💸 uses AktivGrotesk for body text and PT Serif for headings. Fonts were detected on https://usedots.com as part of their live design system.
Does Dots 💸 use a light or dark theme?
Dots 💸's primary site uses a light color scheme, with a background of #F6F6F6.
Where can I find Dots 💸's logo?
Dots 💸's logo is available directly on their site (https://usedots.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://usedots.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dots 💸.
Methodology
Brand data on this page was extracted from https://usedots.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dots 💸.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "AktivGrotesk",
"role": "body"
},
{
"family": "PT Serif",
"role": "heading"
}
],
"colors": {
"primary": "#F5F543",
"secondary": "#111827",
"accent": "#3E0D1A",
"background": "#F6F6F6",
"textPrimary": "#212121",
"link": "#3E0D1A"
},
"typography": {
"fontFamilies": {
"primary": "AktivGrotesk",
"heading": "PT Serif"
},
"fontStacks": {
"heading": [
"PT Serif",
"serif"
],
"body": [
"AktivGrotesk",
"system-ui",
"sans-serif"
],
"paragraph": [
"AktivGrotesk",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "36px",
"body": "16.8px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#212121",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#4A4A4A",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://usedots.com/_astro/Dots_Logo_Black.C6DrmwsS_lVPRz.svg",
"favicon": "https://usedots.com/favicon.png",
"ogImage": null,
"logoHref": "/",
"logoAlt": "Dots Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Dots Logo' matches the brand inferred from the URL and page title.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 3,
"text": "@keyframes button-move-woc4orknj {\n 0% {\n background-position: 0px 0px;\n }\n ",
"reasoning": "Button #1 has a dark background (#212121) with white text, making it stand out as a primary CTA. It uses the class 'button-primary', indicating its primary role."
},
"secondary": {
"index": 4,
"text": "@keyframes button-move-woc4orknj {\n 0% {\n background-position: 0px 0px;\n }\n ",
"reasoning": "Button #2 has a neutral background (#4A4A4A) and shares the 'button-animated-bg' class, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "businesses seeking automated payout solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Dots Logo' matches the brand inferred from the URL and page title.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}