Dun & Bradstreet Brand Identity
A complete profile of Dun & Bradstreet's visual system — colors, typography, components, and personality — extracted from https://dnb.co.in. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://dnb.co.in.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Dun & Bradstreet's actual button styles.
Brand Personality
Dun & Bradstreet Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Dun & Bradstreet's primary brand color?
Dun & Bradstreet's primary brand color is #0D5A79. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Dun & Bradstreet use?
Dun & Bradstreet uses #005172 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Dun & Bradstreet use?
Dun & Bradstreet uses Avenir LT W01_35 Light as the primary typeface across body and headings.
Does Dun & Bradstreet use a light or dark theme?
Dun & Bradstreet's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://dnb.co.in using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dun & Bradstreet.
Methodology
Brand data on this page was extracted from https://dnb.co.in on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dun & Bradstreet.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Avenir LT W01_35 Light",
"role": "body"
},
{
"family": "Roboto",
"role": "unknown"
}
],
"colors": {
"primary": "#0D5A79",
"secondary": "#005271",
"accent": "#005172",
"background": "#FFFFFF",
"textPrimary": "#333333",
"link": "#005172"
},
"typography": {
"fontFamilies": {
"primary": "Avenir LT W01_35 Light",
"heading": "Avenir LT W01_35 Light"
},
"fontStacks": {
"heading": [
"Avenir LT W01_35 Light",
"sans-serif"
],
"body": [
"Avenir LT W01_35 Light",
"sans-serif"
],
"paragraph": [
"Avenir LT W01_35 Light",
"sans-serif"
]
},
"fontSizes": {
"h1": "30px",
"h2": "20px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "transparent",
"textColor": "#005172",
"borderColor": "#005172",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F9F9F9",
"textColor": "#333333",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.dnb.co.in/images/favicon.png",
"ogImage": "https://www.dnb.co.in/assets/images/DNB_Logo.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable brand logo was found in the header area. Candidate #0 is too small and likely a UI icon, while Candidate #1 is not in the header and appears to be a client logo.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Learn more",
"reasoning": "Button #2 has a vibrant blue text color (#005172) and a clear action-oriented text 'Learn more', making it a strong candidate for the primary CTA."
},
"secondary": {
"index": 0,
"text": "Read more",
"reasoning": "Button #0 has a subtle background color (#F9F9F9) and less prominent text color (#333333), making it suitable as a secondary button."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable brand logo was found in the header area. Candidate #0 is too small and likely a UI icon, while Candidate #1 is not in the header and appears to be a client logo.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}